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Oct 2022 by Milan Bukejlovic

Cornelius Marculescu

The Evolution of Women in Sports and the Path Forward

The Evolution of Women in Sports and the…

Women's participation in sports has a long history dating back to ancient Greece, however, the journey has been persistently marked by formidable challenges. Throughout history, female athletes have grappled with disparities in popularity when compared to…

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Three Ways the Digitalization of Media Has Impacted Football Sponsorship

Three Ways the Digitalization of Media Has Impacted…

According to PwC Sports Industry Outlook 2023, sports sponsorship is going through major changes. The one area which is having more impact on football sponsorship than any other is the advent of new media channels and…

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A Brief Guide to Sponsorship in Football

A Brief Guide to Sponsorship in Football

In the world of professional sports, sponsorship represents a significant source of revenue and plays a vital role for the successful operation and growth of clubs and sport organisations, both at a local and international level.…

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