Cornelius Marculescu

Introduction: Why Innovation in Sport Matters More Than Ever The global sports market represents 417 billion USD today and is expected to exceed 600 billion USD in 2030, according to Kearney’s predictions. This scale is not only…

The Olympic Games serve as a powerful global amplifier, providing athletes with a platform to reach millions of new fans in a matter of days. This phenomenon reflects a fundamental shift in sports media: are athletes increasingly becoming the primary…

In 2026, Switzerland will play a particularly prominent role on the international sporting stage, hosting a diverse range of high-profile competitions across multiple disciplines. Known for its organisational excellence and strong ties to global sport governance,…