AISTS SEMOS Plus (3 days)

The AISTS SEMOS Plus Open Module gives you the opportunity to stay abreast of the latest developments and best practices - learning from top industry leaders, and is closely linked to the SEMOS™ Open Module.

The SEMOS Plus provides additional sessions on client-oriented services as well as press and broadcast. The 3-day open module will provide a 360-degree overview that event managers need when entering the domain of mega sport events. Participants will join an event simulation exercise on the final day, adding exciting dynamics to the knowledge acquired during the seminar and will gain hands-on experience from our experienced SEMOS Plus speakers.

NOTE: If you register for both SEMOS and SEMOS Plus a CHF 600 discount will be applied.

The next edition of AISTS SEMOS™ Plus will take place in October, 2018.


AISTS SEMOS Plus participants are professional, part-time or volunteer managers and organisers of international sports events, as well as staff from International Sports Organisations.

As an AISTS SEMOS Plus participant, you will join an international class of 40 participants currently studying the AISTS Master of Advanced Studies in Sport Administration and Technology. 

Class Size: Approximately 40-50 individuals.


District UNIL-Centre
Building Synthlon
Lausanne, Switzerland


Registration is not open yet. 

The 2018 AISTS SEMOS™ PLUS schedule and speakers list will be available soon. 

2017 SCHEDULE and speakers
Monday, 30 October 2017
09:00 - 11:30     Press and Broadcast

Explore the key activities performed by a media centre as well as recommended services provided to different client groups and the key relationships to maintain.

Speaker: Sophie Ashcroft - Director, Cluasa Communications

13:00 - 15:00     Spectator Experience

Gain a solid understanding of the key planning approaches, tactics, and tools available which can support effective planning to create a spectator experience, as well as enhance the spectator’s experience itself.

Speaker: Jenny Mann, IOC (International Olympic Committee)

15:15 - 17:00     Operation Readiness

Are you ready for your next event?  Event simulation is vital for successful execution of events.  Find out exactly how to do this in these sessions. 

Speaker: Andrea Marcellini, AISTS

Tuesday, 31 October 2017
09:00 - 10:45     Accommodation

Gain a solid understanding in managing accommodation around different client groups, negotiating and dealing with suppliers, as well as how accommodation connects with other functional areas like transport and catering.

Speaker: Christina Tavares, Ecole hôtelière de Lausanne

11:15 - 12:30     Catering, Cleaning and Waste

Gain a deep understanding into the importance of this functional area and how it positively impacts the value of an event. Identify how this function can be used to meet basic requirements as well as serve as a marketing tool.

Speaker: Frank Schuetzendorf, Ecole hôtelière de Lausanne

14:00 - 16:00     Protocol

Get a greater appreciation of this critical aspect but often overlooked area of sport events. This session will take you through identifying the relevant client groups and its characteristics, as well as an understanding of how it impacts on the related planning, development and operations.

Speaker: Aurelia Ruetsch, Protocol, Hospitality & VIP Operations Expert

16:30 - 17:15     Operation Readiness

Are you ready for your next event?  Event simulation is vital for successful execution of events.  Find out exactly how to do this in these sessions. 

Speaker: Andrea Marcellini, AISTS

Wednesday, 1 November
09:00 - 10:30     Medical

Ensure the health and safety of your athletes, spectators and workers before, during, and after a competition by understanding the medical requirements and the necessary partnerships with key stakeholders.

Speaker: Richard Budgett, IOC (International Olympic Committee)

11:00 - 12:30     Knowledge Management

Understand the importance of knowledge management in the context of event planning and organisation, as well as the specificities of managing knowledge like cultural and contextual challenges and the different types of knowledge. With the proper project management methods and systems in place, the identification of risks and opportunities can be facilitated.

Speaker: Cédric Van den Bogaerde, IOC (International Olympic Committee)

14:00 - 17:00     operation readiness

Are you ready for your next event?  Event simulation is vital for successful execution of events.  Find out exactly how to do this in these sessions. 

Speaker: Andrea Marcellini, AISTS and Mariana Mayo, Consultant and Operation Readiness Analyst



Sophie Ashcroft - Director, Cluasa Communications

An award-winning sports communications expert, Sophie has built up a wealth of experience in communications and marketing for major sports events and businesses over the last 15 years. Sophie was recently appointed into a senior communications role at English Championship football club, Sunderland AFC, having left UK Anti-Doping in July after three years as Head of Media and PR. Sophie has previously held senior communications roles within Tennis Scotland, Aegon, British Athletics and the Glasgow 2014 Commonwealth Games. Sophie also owns her own business, Cluasa Communications, which specialises in media operations for sports and events, and her clients include the Rio 2016 Olympic Games, the IAAF European Athletics, IPC, the London Marathon and the Great North Run.

Richard Budgett - Medical and Scientific Director, IOC

Dr Richard Budgett has been Medical and Scientific Director of the IOC since November 2012. Before that he was Chief Medical Officer for the London 2012 Olympic and Paralympic Games from 2007 to 2012. He was Director of Medical Services for the British Olympic Association from 1994 to 2007 and has been Chief Medical Officer with Team GB at the summer and winter Olympic Games in Atlanta, Nagano, Sydney, Salt Lake City, Athens and Turin. He was team doctor to the Great Britain men’s rowing team from 2005 to 2008 and was Governing Body Medical Officer and team doctor for the Great Britain Bobsleigh Association from 1990 to 2007 attending the Olympic Winter Games in Albertville in 1992 and Lillehammer in 1994. He was a member of the IOC Medical Commission at the Olympic Games in Beijing in 2008 and Winter Games in Vancouver in 2010. After a completing a Diploma in Sports Medicine at the London Hospital he worked as a Medical Officer at the Olympic Medical Institute (previously British Olympic Medical Centre) from 1989 to 2012. In 2003 he was appointed lead physician for the South East region of the English Institute of Sport (EIS) based at Bisham Abbey. Since 1987 he has conducted research into the problem of fatigue and underperformance and has published widely on the subject of Overtraining or Unexplained Underperformance Syndrome (UUPS). In 2005 he was appointed to the World Anti Doping Agency list committee, which he chaired from 2010 to 2012. He was Chairman of the British Rowing Medical Committee for 20 years and won an Olympic Gold Medal in rowing in Los Angeles in 1984.

Andrea Marcellini Mendonça - Project Manager SEMOS, AISTS

Andrea Marcellini graduated from AISTS in 2009. She was the Women's Cycling Coordinator at the UCI (International Cycling Union) and during her time there she launched a new Women’s World Tour and gave more weight behind TV and social media coverage for women, to just name a few things. Most recently Andrea was the Venue General Manager for the Organising Committee for the Rio 2016 Olympic and Paralympic Games. She’s currently managing a global women’s cycling community called STRONGHER.CC.

Mariana Mayo - Consultant

Mariana Mayo has a background in International Relations and has been involved in the organization of major events such as Rio+20 United Nations Conference, 2013 Confederations Cup and 2014 World Cup. More recently, she had an important role at the 2016 Olympic and Paralympic Games, where she delivered over 50 Operational Readiness exercises and 20 simulations for all competition venues. She also coordinated the Main Operational Center team in responding to incidents and managing issues. Currently, Mariana lives in Barcelona where she acts at several sports events.

James O'Brien - Founder, Progress Productions

With extensive experience in production in the entertainment industry, James O’Brien is mostly known for the reinvention of the Olympic and Paralympic spectator experience by delivering an educational, entertaining and innovative programme of Sport Presentation at all sports during London 2012. Using CGI, projection, lighting and performance, our team created a new benchmark for Olympic and Paralympic production. Since 2012 he has worked on the delivery of Sport Presentation and Technology at many events, including the Dubai BWF World Superseries Finals in 2014 & 2015; Sport Relief for Comic Relief in 2014 & 2016; 2014 Tour De France Opening Ceremony; IPC Swimming World Championships 2015; 6 Day London; and Rugby World Cup 2015 – with an audience of over 2.4 million spectators

Aurelia Ruetsch - Consultant

Aurelia has over ten years of experience in major sporting events and specializes in Protocol Operations. She found her calling for Protocol at the Vancouver 2010 Winter Olympic Games, pairing her planning and operational skills with high quality service delivery to the Olympic Family. Aurelia enjoys Protocol because of its importance in the Games context, the complexity of the Games Family client group and the dynamic nature of Protocol Operations at Games-time. Since January 2014, Aurelia is Head of Protocol Operations for the Baku 2015 European Games where she plans to deliver outstanding Protocol Operations for the first European Games with her team built to succeed.

Frank Schützendorf - Senior Lecturer, Ecole hôtelière de Lausanne

Frank has built his international hospitality career over the past 23 years as a Food and Beverage professional within the top luxury hotel market. He today holds the position as Senior Lecturer at Ecole Hòtelière de Lausanne where he teaches Food and Beverage Operations Management since 2016. Extremely guest focused and solutions driven, he has been exposed to some of the finest operations across the globe and has developed a sense for detail, perfection, excellence and engaging guest satisfaction. Hotel Operators include Four Seasons Hotels and Resorts, Shangri-La Hotels and Resorts and Resorts and the Dorchester Collection. Having worked for different hospitality operators he was able to extract the key qualities of each, be it from a human resources, operations, innovation or a financial profitability point of view. Following professional experiences in North America, Europe and Asia, he has acquired a sensibility to submerging into different cultures and adapting to new environments quickly in order to tackle the various challenges each operation is confronted with.

Christina Tavares - Senior Lecturer, Ecole hôtelière de Lausanne

Christina holds a master in quality and strategy since 2010 and teaches courses in Room Division at the Ecole Hôtelière de Lausanne since 2002. She brings with her over a decade of experience in the hospitality industry, within a wide spectrum of establishments ranging from 5-star deluxe hotels to camping grounds. Her career experience also includes working for a Destination Management Company specializing in the upscale market. Her experience from both sides, from the supplier side and as an intermediary between hotels and end customers, has given her a thorough knowledge in group management. During her masters project she focused on quality in SME Hotels and developed a tool to assist owners/managers in viewing his/her operation strategically. Apart from teaching at the Ecole Hôtelière de Lausanne, Christina has also been actively involved with consulting and training projects supported by the Ecole Hôtelière de Lausanne.

Cédric Vanden Bogaerde - Project Manager, Olympic Games Knowledge Management, IOC

Building on several years of intense sport practice as a Track & Field athlete, coach and club administrator, and following graduation with a Master in Electronic and Telecommunications Engineering from Ecole Polytechnique de Louvain, Cedric undertook the AISTS MAS with the aim of developing his knowledge of the sport industry at international level. With a strong interest of identifying and building synergies across teams, business and industries, he joined the IOC Director General Office as an intern to support the then newly launched strategic brand programme. The programme led to the formalization of the Olympism platform, a review of the Olympic symbol and applicable guidelines for all stakeholders of the Olympic Movement as well as the development of the IOC’s product portfolio including review of positioning and branding. Evolving into a manager role, he oversaw in addition the analysis of the 40'000+ public contributions received for Olympic Agenda 2020, the strategic roadmap for the future of the Olympic Movement led by the IOC President Thomas Bach. Following the approval of the 20+20 recommendations at the IOC Session in December 2014, he then moved on to the Olympic Games department to set up and run the PMO function for the OGKM team and support the head of OGKM in the development and roll out of the OGKM3.0 strategy. While holding this role, he contributes in addition to the Games Management 2020 effort, a strategic effort which has the aim of enhancing the Olympic Games value proposition by reducing cost and complexity of the overall Games delivery model.

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