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OMAR ADI


A sports marketing professional with 11 years’ international experience, including two years in marketing, sponsorship and business development in the sport industry. American with Swiss residency.

DEGREES
Specialisation Certificate, Sports Marketing, Northwestern University, Illinois, United States

Bachelor in Engineering and Bioengineering, Arizona State University, Tempe, Arizona, United States

LANGUAGES: English, French, Spanish, Arabic

WORK EXPERIENCE
TOTAL YEARS OF PROFESSIONAL EXPERIENCE: 11

Sync Sponsorship Agency, Sponsorship Director, Riyadh, Saudi Arabia

  • Sponsorship strategy and go-to-market plan for a major rally race team
  • Negotiated partnership contracts with the Miami Heat Group
  • Acquired sponsorship rights of the Saudi Pro League

Octagon Sports Marketing & Consulting, Partnerships and Business Development Director, Dubai, UAE and Riyadh, Saudi Arabia

  • Developed Mastercard’s longterm sponsorship strategy for the Middle East and Africa market
  • Negotiated and evaluated partnership opportunities for numerous rights holders including FIFA World Cup 2018, General Sports Authority, Amaury Sports Organisation, CBX/Formula E promoter etc
  • Led the planning and implementation of multi-sport events for a sports government ministry

Medica Group, Regional Product Manager, Dubai, UAE

  • Responsible for managing sales cycle and installation of a major US supplier of medical devices for the Middle East territory
  • Managed and identified distribution partners within the GCC territory
  • Supported marketing initiatives including major healthcare conferences

SKILLS: Account Management, Business Development, Marketing, Sponsorship, Sports Management

SPORTS: Basketball, Football

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