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GUILLAUME ORTS


Commercial director with 15 years’ international FMCG experience in global account management, global project management, omnichannel business strategies development and team leadership. Passionate about building partnership through win-win cooperation.

DEGREES
Master in Business, Institut Supérieur de Gestion, Paris, France

LANGUAGES: French, English, German

WORK EXPERIENCE
TOTAL YEARS OF PROFESSIONAL EXPERIENCE: 15

Duracell, Commercial Director EIMEA, Geneva, Switzerland

  • Global accounts P&L management, e-commerce strategy design and delivery, member of EIMEA executive committee
  • Created a new e-commerce model via a global training program to distributors, delivering +25% growth year-on-year
  • Designed the first European Amazon deal, setting up the customer for sustainable and profitable growth long-term

Procter & Gamble, Duracell EMEA Commercial Associate Director Geneva, Switzerland

  • Commercial strategy design and global accounts management
  • Led the transition from Procter&Gamble to Berkshire Hathaway from a sales point of view: designed sales organisation, selected distributors, and set up the new global account
  • Built personalised training plans to grow my current and future teammates’ capabilities

Procter & Gamble, Duracell, Western Europe Commercial Leader B2B, Geneva, Switzerland

  • Regional P&L and business planning, commercial strategy design and delivery, brand strategy, global accounts management Member of the EMEA Duracell Lead Team L
  • Led re-branding of the Duracell Industrial range
  • Structured B2B to move from capacity filler to profit builder and aligned new business model with strategic regional distributors

SKILLS: Account Management, Business Strategy, International Relations, Negotiation, Team Leadership

SPORTS: Cross-Country Skiing, Football, Skiing, Swimming

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