10.03.2020
GUILLAUME ORTS
Commercial director with 15 years’ international FMCG experience in global account management, global project management, omnichannel business strategies development and team leadership. Passionate about building partnership through win-win cooperation.
DEGREES
Master in Business, Institut Supérieur de Gestion, Paris, France
LANGUAGES: French, English, German
WORK EXPERIENCE
TOTAL YEARS OF PROFESSIONAL EXPERIENCE: 15
Duracell, Commercial Director EIMEA, Geneva, Switzerland
- Global accounts P&L management, e-commerce strategy design and delivery, member of EIMEA executive committee
- Created a new e-commerce model via a global training program to distributors, delivering +25% growth year-on-year
- Designed the first European Amazon deal, setting up the customer for sustainable and profitable growth long-term
Procter & Gamble, Duracell EMEA Commercial Associate Director Geneva, Switzerland
- Commercial strategy design and global accounts management
- Led the transition from Procter&Gamble to Berkshire Hathaway from a sales point of view: designed sales organisation, selected distributors, and set up the new global account
- Built personalised training plans to grow my current and future teammates’ capabilities
Procter & Gamble, Duracell, Western Europe Commercial Leader B2B, Geneva, Switzerland
- Regional P&L and business planning, commercial strategy design and delivery, brand strategy, global accounts management Member of the EMEA Duracell Lead Team L
- Led re-branding of the Duracell Industrial range
- Structured B2B to move from capacity filler to profit builder and aligned new business model with strategic regional distributors
SKILLS: Account Management, Business Strategy, International Relations, Negotiation, Team Leadership
SPORTS: Cross-Country Skiing, Football, Skiing, Swimming
