2018 Client Team Projects

Client: International Association of Athletics Federations (IAAF)
Project: Global Governance of Trail Running

At the end of 2015, the IAAF constitution recognized and incorporated trail running as one of the disciplines of athletics. This relatively new sport has grown significantly in the past 10 years, away from the supervision of any major International Sports Federation. The lack of official supervision and organization poses a difficulty while trying to achieve uniformity on sanctions and standards for this particular sport. An example of this issue is the lack of uniformity regarding anti-doping sanctions or absence of a shared understanding of the global hierarchy of trail running competitions. The objective of the project is to analyse the organizational structure of Trail Running by studying member Federations of the IAAF who acknowledge to a certain extent Trail Running and to determine whether this sport is governed directly or indirectly by the member Federations. The long-term objective is to have the IAAF Member Federations gain or re-gain control of Trail Running in their respective countries so ultimately the sport will flourish in an organised matter.


Client: International Olympic Committee (IOC)
Project: Wearables, Augmented Reality and Virtual Reality: How can the IOC and IFs unlock opportunities in this space?

Sport today has become more than just the athletes on the field of play and the fans in the stands. An era of unprecedented technological innovation has arrived and matured to the point where its applicability to sports is a reality. This presents an opportunity for the IOC to consider the value technology might provide to the future of sports and the Olympic Movement. We aim to summarize current uses of and identify new applications for AR, VR, and wearables across various levels of sports. We will provide recommendations to the IOC for how to best utilise emerging sports technologies in the coming years. This project will be focused on providing in-depth research on all three technologies as well as highlighting emerging applications of these technologies that the IOC can test out for validation at upcoming Youth Olympic Games.


Client: International Olympic Committee (IOC)
Project: Analysing how the World Olympians Association (WOA) can improve, strengthen, and achieve their strategic goals to better service Olympians

The WOA was established by the IOC in 1996 to serve the needs of Olympians and to empower Olympians to share the values of sport and spread the spirit of Olympism all over the world. The WOA would like to redefine their alumni strategy by putting into place a network for the Olympians, while strengthening and increasing their relationship with the National Olympians Associations (NOA). The project objective is to analyze the current situation and the needs of NOAs around the globe, to highlight best practices within some of the leading alumni networks in various industries and to analyse and understand the wants and needs of Olympians regarding the Olympians Association’s program.


Client: The Olympic Museum, International Olympic Committee (IOC)
Project: To provide recommendations based on research and data, for a state-of-the-art and innovative Museum programme, tentatively titled “Sport as a driver for the future generation”. 

A 12-month programme focusing on the benefits of sports and physical activity for the youth will be launched by The Olympic Museum in April 2019, leading up to the Lausanne 2020 Winter Youth Olympics.  The objective of the project is to provide research, benchmarks, data and recommendations to help design this state-of-the-art exposition. A mix of conventional and new media should be applied to create a concept that is experimental and innovative, leading to maximum engagement with the youth. 


Client: Fédération Internationale de Football Association (FIFA)
Project: Assessing the expectations of specific stakeholders for the 2022 FIFA World Cup Qatar

The 2022 FIFA World Cup Qatar differs from previous editions because of several aspects, including the fact that it is the first World Cup held in the Middle Eastern Region, the first World Cup held in the period between November and December and the first World Cup where fans may be able to attend three matches in one day. The project objectives are to better understand the current environment surrounding 2022 FIFA World Cup Qatar, to assess other similar events and to gather and analyze opinion of football fans, experts and journalists.


Client: European Athletics (EA)
Project: Development of European Athletics Education Programme 2019-2022

The European Athletics education programme, including conferences, seminars, courses and workshops supports the work of its Member Federations as well as other partners’ educational activities staged for the development of athletics. The project's objective is to redesign the current programme for the period 2019 - 2022, based mainly on a direct eLearning model accompanied by event-based activities. The main focus is to increase reach and participation at all EA's education activities and to provide EA with Key Performance Indicators which measure the reach and depict the impact of the programme in numbers. The team will work on the development of a sustainable programme ready to be followed after 2022.
 


Client: The Union of European Football Associations (UEFA)
Project: How can women’s football position itself as a sport in its own right? 

UEFA is the governing body of European football, for both men and women. Women’s football has always struggled to become a sport with its own identity. Many people have misconceptions about women in sports, especially in football. The focus of this project is to find the reasons behind those aspects, and propose strategies on how to shape the identity and perception of women’s football in order to increase its popularity and engagement.


Client: International Olympic Committee (IOC)
Project: Assessing the Commercial Opportunities for Olympic Athletes Through the Evolution of Social Media

With the evolution of media, in particular, social media, the role of athletes as media outlets has also evolved. In the context of the Olympic Games (i.e. Rule 40 of Olympic Charter), there are certain rights and restrictions but also further potential opportunities related to athletes’ media activities in and around the Games. The focus of the project is to provide a clear overview of today’s sports media context faced by athletes and to investigate current models of interaction between athletes, sports organizations and (sponsors) brands. The goal of the project is to document the evolution of Rule 40 of Olympic Charter and to identify commercial opportunities for athletes while maintaining the benefits for official sponsors of the Games. 


Client: International Olympic Committee
Project: Climate Change and the Winter Olympics

The Winter Olympic Games have been held every four years since 1924, with the next edition taking place in PyeongChang, South Korea in February 2018. In recent years, the effects of climate change have become more and more visible. We have witnessed a drastic effect on winter sports resulting in delays, cancellations and venue changes due to weather inconsistency. This project will focus on the impacts and risks of climate change and explore its potential effects on winter sports in the future, specifically on the 'Winter Olympic sports programme'. It will also look into global innovations within winter sports to provide a look into what can be done in the future.

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