AISTS Client Team Projects 2014 - Sport Presentation & Activation Inside & Outside Venues

This project challenges the team to develop presentation material for the IOC Sports Department to provide the OCOGs of PyeongChang 2018 and Tokyo 2020 with assistance on Sports Presentation and Sports Activation during the Olympic Games. Precise recommendations include areas not already considered by the IOC in terms of objectives Sport Presentation should deliver on, how to enhance the presentation of sports in venues, to educate, entertain and engage spectators and how to increase the presentation and activation of sports outside of venues, to increase sports education, participation and tangible experiences.

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