AISTS has delivered educational programs to TIAS for six years

From 8-12 June 2020, AISTS successfully delivered a week-long sports management seminar for Tsukuba International Academy for Sport Studies (TIAS). The seminar marked the sixth year of an ongoing partnership between AISTS and TIAS, with lectures being delivered online for the first time due to COVID-19 restrictions.

The ‘Sport for Tomorrow’ program, led by the Japanese government, is designed to promote the Olympic Movement around the globe, which included the creation of the TIAS in 2014. This was the 12th seminar delivered by AISTS for the TIAS, and specifically focusing on events management (AISTS SEMOS™) and the finance and economics of sport. 

Facilitated via Microsoft Teams, the seminar welcomed 17 students from 14 different countries and offered an overview of the key tasks that sports managers need to know in order to successfully plan, communicate and operate sport events.

As mentioned, due to the COVID-19 global pandemic, this edition of the TIAS-AISTS Sport Seminar was delivered entirely via Microsoft Teams. Speakers were based in Geneva, Tokyo, Singapore, London, Zurich and Lausanne.

Speakers included:

  • Ms. Suzanne Brodeur, Head of Olympic Games Planning & Coordination at the IOC
  • Mr. Nicholas Bruce, VP, Head of Market at Nielsen Sport & Entertainment Japan
  • Mr. Sean Davidson, Head of Marketing & Communications at Tata Consultancy Services
  • Mrs. Annette Fetscherin, Head of Events Moderation / Olympic Sports Presenter / Sports TV Journalist, at Swiss Television and Radio (SRF)
  • Ms. Darcey Lingley, Senior Hospitality Manager at Formula E
  • Mr. Olivier Jarosz, Managing Partner at Club Affairs
  • Ms. Andrea Marcellini, Head of Project Management/Live TV Commentator at Red Bull Media and AISTS
  • Mr. Michael Broadley, Head of Education / Project Manager at AISTS (Seminar Coordinator)
  • Dr. Claude Stricker, Executive Director at AISTS

Dr. Claude Stricker, executive director of AISTS, said: “We were delighted to be able to continue the partnership with TIAS and deliver the 12th edition of the TIAS-AISTS Sports Seminar despite the restrictions due to COVID-19. The online learning worked well, with students able to access high-quality speakers and learnings from every corner of the globe.”

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