AISTS Sustainable Sport & Events (2 days)


Register before the 1st of December, 2017 and get the EARLY BIRD discount - 200CHF.  

Sport and sport events have the potential to impact our society in both positive and negative ways. The ability of a sport federation or organisation to balance the economic, environmental and social impact of their activities, including events they host, organise or govern is critical to the future development of their sport. 

Now more than ever, sports managers and event organisers have the opportunity to positively harness sport for the benefit of society, and by doing so, contribute to their organisation's bottom line.

Programme Overview

Over two days, the Sustainable Sport & Events Open Module provides an understanding of the current challenges and opportunities of sustainability in sport. This understanding will be reinforced through a number of case studies, which offer concrete examples of what leading sports organisations, such as FIFA, the International Olympic Committee and the International Automobile Federation are achieving in this area. 

Participants will also gain insight into the best practices adopted by the American major leagues such as the NFL, NBA and MLB. Throughout both days, group work and discussions will challenge the existing ideas of sustainability in sport, with a particular focus on the business case for sustainability while simultaneously addressing the demands of multiple stakeholders. 

Download the brochure here

Synathlon, Lausanne, Switzerland

Fee includes:

  • Course materials
  • Daily lunch
  • Certificate of Completion

Who should attend: 

Participants are professional, part-time or volunteer managers and organisers of international sports events, as well as staff from sport federations, corporate sponsors and organising committees looking to successfully incorporate Sustainability into events for further competitive advantage.


The Sustainable Sport & Events Open Module brings together leaders of International Sport organisations and other experts within the AISTS network, including FIFA, Formula E, International Olympic Committee, NHL, and Sport & Sustainable International, to create a module that is pertinent and practical to the modern landscape and recognises the increased expectations of all stakeholders from athletes, fans, media to sponsors.

The 2018 Schedule is being prepared but it will follow a similar structure as the 2017 edition, that can be viewed below.



09:00 – 10:00     Fundamentals of Sustainable Sport & Events

10:00 – 11:00     Sustainability driving innovation    
Julia PALLÉ (Formula E)

11:00 – 11:30     Break

11:30 – 12:30     Why Sponsors should care about sustainability – the business case   
Thierry BORRA (Sport Matters/Coca Cola)

12:30 – 13:30     Lunch

13:30 – 14:30     Rethinking sustainability   
Bartel BERKHOUT (Nyenrode Sports)

14:30 – 15:00     Break

15:00 – 16:30     Engaging the community on healthy living

Day 2

09:00 – 10:00     Saving money through smart procurement   
Allen HERSHKOWITZ (Sport and Sustainability International)

10:00 – 11:00     FIFA Football for Hope; social responsibility in an International Federation   

11:00 – 11:30     Break

11:30 – 12:15     Ski Mountaineering World Championships: sustainability strategy of a snow sport event   

12:15 – 13:30     Lunch

13:30 – 14:30     Sustainability at the Olympic Games   

14:30 – 15:00     Break

15:00 – 16:00     Debate: the future of sustainable sport & events    
IOC, FIFA, Nyenrode Sports, Formula E, Sport and Sustainability International, NHL



Bartel Berkhout, Founder, Nyenrode Sports

Bartel is founder and director of Nyenrode Sports, an international academic sports leadership development institute that is located in the Netherlands. For the last fifteen years Berkhout has been involved in several high performance sports programs, including the national hockey team of South Africa and the Hockey India League.

Thierry Borra, Founder of Sport Matters and Strategic Advisor to The Coca-Cola Company

Thierry Borra is the founder of Sport Matters Consulting, leveraging his expertise and 25 years of experience in sports marketing to provide thought leadership, strategic advice and creative thinking to organizations and people leveraging sport to create value and leave a positive impact on our society. Prior to this, Thierry led The Coca-Cola Company’s global partnership with the Olympic Movement, including the Company’s association with the Olympic Games, Youth Olympic Games and the Paralympic Games. Prior to this role, Thierry was the Company’s lead for the Torino 2006 Olympic Torch Relay. In his twenty years with the Coca-Cola system, Thierry has held various marketing positions at both Coca-Cola France and bottling partner Coca-Cola Enterprises and has a wealth of experience with global sporting events - including 12 Olympic Games, FIFA World Cup, Tour de France, IAAF World Championships - and sport partnerships such as Special Olympics, football clubs, stadiums & venues. In addition, Thierry is a member of the IOC commission Sport & Active Society since 2015, and has been mentoring Olympians, helping them to transition from the field of play to a new career.

Geert Hendriks, Head of Projects, AISTS

Geert has worked in the corporate sector as well as for a non-governmental organisations where he led projects related to information management, business administration and fundraising. Currently as Head of Projects, Geert is responsible for the AISTS’s range of applied research and consulting projects, working closely with international sports organisations to deliver on a range of initiatives. He also manages the AISTS Sustainable Sport and Events Centre, helping to engage and empower cities and event organisers through providing practical and comprehensive resources on sports event sustainability and (corporate) social responsibility.

Dr Allen Hershkowitz, Founding Director, Sport & Sustainability International

Dr. Hershkowitz is the Founding Director of Sport & Sustainability International, bringing together the world’s leading sports federations, teams and venues to use their market and cultural influence to create sustainable, healthy and just communities. Dr. Hershkowitz also co-founded and served as President of the Green Sports Alliance. In December 2015 Sports Business Journal listed him as one of the "50 Most Influential People in Sports Business," and in March 2016 Worth magazine listed him as one of “The 60 Most Powerful People In Sports.” Dr. Hershkowitz is a sustainability advisor to numerous environmental organizations, corporations, professional sports federations, leagues and teams including the IOC, UEFA, the NBA, the USTA, the NHL, NASCAR, MLB.

Michelle Lemaitre, Head of Sustainability, International Olympic Committee

Michelle Lemaitre joined the Olympic Games Department of the International Olympic Committee (IOC) in 2004. As Head of Sustainability and Olympic Legacy, Michelle works closely with the Summer and Winter Olympic Games Organising Committees to provide their Sustainability teams with guidance and support throughout the seven year planning period leading up to the staging of the Olympic Games. Michelle has over fifteen years experience within the international sporting event world. Before joining the IOC, Michelle held the position of International Relations and Protocol Director within the local Organising Committee of the Paris 2003 World Athletics Championships. Prior to that appointment, Michelle was part of the Sydney 2000 Olympic Games Organising Committee as a Venue Operations Manager.

Omar Mitchell, Vice President, Corporate Social Responsibility, NHL

As the Vice President, Corporate Social Responsibility, National Hockey League (NHL), Omar Mitchell oversees NHL Green, the environmental sustainability initiative of the NHL; the NHL Foundation, the philanthropic arm of the League; and management of the Stanley Cup, the most celebrated trophy in professional sports. Omar joined the NHL in 2012 as the League's first sustainability director. In that role, he focused on the comprehensive, award-winning sustainability initiative of the League that seeks to lessen the environmental impact of the sport by promoting sustainable business operations and environmental awareness among Member Clubs, fans and partners. In 2014, the NHL was the first and only professional sports league in North America to produce a sustainability report, which cataloged environmental initiatives and detailed the carbon footprint of the NHL over two seasons. The report led to a marketing partnership between the League and Constellation, the Official Energy Services Provider of the NHL. As part of the partnership, Constellation counterbalanced the League’s entire carbon footprint for the 2014-15 NHL season. Omar holds an M.B.A. from MIT’s Sloan School of Management, a master’s degree in architecture from Columbia University in the City of New York and a bachelor’s degree from the University of Florida.

Julia Pallé, Sustainability Manager, Formula E

Julia Palle is the Sustainability Manager at the world’s first fully-electric racing series, the FIA Formula E Championship. She specialises in reducing the carbon footprint of the Championship and ensuring that they leave a positive impact on the cities they visit - Formula E is the first sport that inherently promotes sustainability, offering a solution to air quality issues in city centres. Julia Palle’s primary area of research has focused on Business & Sustainability, Change Management and Project Management especially in motorsport.

Irina Schlossarek, Football for Hope Programme Manager, FIFA

Irina Schlossarek has been working in the Sustainability and Diversity Department of FIFA as Football for Hope Programme Manager since 2014. In her role, she manages FIFA’s Football for Hope global programme, an initiative launched in 2005 to support NGOs worldwide that use football as a tool for social development. Irina studied international relations at the Graduate Institute of International Studies and Development in Geneva. Previous to this she worked within the International Cooperation and Development department of the International Olympic Committee and at the World Economic Forum.

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