AISTS Sustainable Sport & Events (2 days)

Sport and sport events have the potential to impact our society in both positive and negative ways. The ability of a sport federation or organisation to balance the economic, environmental and social impact of their activities, including events they host, organise or govern is critical to the future development of their sport. 

Now more than ever, sports managers and event organisers have the opportunity to positively harness sport for the benefit of society, and by doing so, contribute to their organisation's bottom line.

The dates for 2019 will be announced shortly.

Programme Overview

Over two days, the Sustainable Sport & Events Open Module provides an understanding of the current challenges and opportunities of sustainability in sport. This understanding will be reinforced through a number of case studies, which offer concrete examples of what leading sports organisations, such as FIFA, the International Olympic Committee and the International Automobile Federation are achieving in this area. 

Participants will also gain insight into the best practices adopted by the American major leagues such as the NFL, NBA and MLB. Throughout both days, group work and discussions will challenge the existing ideas of sustainability in sport, with a particular focus on the business case for sustainability while simultaneously addressing the demands of multiple stakeholders. 

Download the 2018 brochure here

Synathlon, Lausanne, Switzerland

Fee includes:

  • Course materials
  • Daily lunch
  • Certificate of Completion

Who should attend: 

Participants are professional, part-time or volunteer managers and organisers of international sports events, as well as staff from sport federations, corporate sponsors and organising committees looking to successfully incorporate Sustainability into events for further competitive advantage.

AISTS Alumni and IFs Discount

Employees of International Sports Federations are AISTS MAS Alumni receive 20% off the Open Module fee.  Email for further information. 


The Sustainable Sport & Events Open Module brings together leaders of International Sport organisations and other experts within the AISTS network, including Volvo Ocean Race, FIFA, Formula E, International Olympic Committee, NHL, and Sport & Sustainable International, to create a module that is pertinent and practical to the modern landscape and recognises the increased expectations of all stakeholders from athletes, fans, media to sponsors.

2017 Panlel Debate  - The Future of Sustainable Sport & Events


DAY 1 - 26th March

09:00 – 9:30     Fundamentals of Sustainable Sport & Events

09:30 – 10:30     Saving Money Through Smart Procurement
Allen HERSHKOWITZ, Sport and Sustainability International

10:30 – 11:00     Break

11:00 – 12:00     Sustainability Strategy of a Mega-Event from A to Z   
Christian STAMM, FIFA

12:00 – 12:30     Sustainability Driving Innovation – Interview
Julia PALLÉ, Formula E

12:30 – 14:00     Lunch

14:00 – 15:00    Rethinking Sustainability 
Bartel BERKHOUT, Nyenrode Sports

15:00 – 16:00     Engaging the Community on Healthy Living
LACHAZE, Paris 2024 Bidding Committee  

Day 2 - 27 March

09:00 – 10:00     Sustainability in the Major Leagues: A US Perspective  

10:00 – 11:00     How to Engage Sponsors During your Event
Anne-Cecile TURNER, Volvo Ocean Race

11:00 – 11:30     Break

11:30 – 12:30     Sustainability - a risk or opportunity for the media?
Lauren MURPHY, Discovery Eurosport, PyeongChang 2018

12:30 – 14:00     Lunch

14:00 – 15:00     Sustainability at the Olympic Games   

15:00 – 15:30     Debate: The Future of Sustainable Sport & Events    

For more information please email or call on +41 21 692 64 80



Bartel Berkhout, Founder, Nyenrode Sports

Bartel is founder and director of Nyenrode Sports, an international academic sports leadership development institute that is located in the Netherlands. For the last fifteen years Berkhout has been involved in several high performance sports programs, including the national hockey team of South Africa and the Hockey India League.

Geert Hendriks, Head of Projects, AISTS

Geert has worked in the corporate sector as well as for a non-governmental organisations where he led projects related to information management, business administration and fundraising. Currently as Head of Projects, Geert is responsible for the AISTS’s range of applied research and consulting projects, working closely with international sports organisations to deliver on a range of initiatives. He also manages the AISTS Sustainable Sport and Events Centre, helping to engage and empower cities and event organisers through providing practical and comprehensive resources on sports event sustainability and (corporate) social responsibility.

Dr Allen Hershkowitz, Founding Director, Sport & Sustainability International

Dr. Hershkowitz is the Founding Director of Sport & Sustainability International, bringing together the world’s leading sports federations, teams and venues to use their market and cultural influence to create sustainable, healthy and just communities. Dr. Hershkowitz also co-founded and served as President of the Green Sports Alliance. In December 2015 Sports Business Journal listed him as one of the "50 Most Influential People in Sports Business," and in March 2016 Worth magazine listed him as one of “The 60 Most Powerful People In Sports.” Dr. Hershkowitz is a sustainability advisor to numerous environmental organizations, corporations, professional sports federations, leagues and teams including the IOC, UEFA, the NBA, the USTA, the NHL, NASCAR, MLB.

Jérôme Lachaze, Head of Sustainability, Paris 2024 Olympic and Paralympic Games Bid

Jérôme Lachaze was the Head of Sustainability during the bidding phase of Paris to become the host city of the Paris 2024 Olympic and Paralympic Games. Prior to this he led for 9 years the sport-related programmes of WWF France and UNICEF France. Jérôme holds a master degree in Sustainable Development as well as a master in International Business and is a passionate skier. Most recently he worked as an advisor on the One Planet Summer which was held on 12 December in Paris.

Omar Mitchell, Vice President, Corporate Social Responsibility, NHL

As the Vice President, Corporate Social Responsibility, National Hockey League (NHL), Omar Mitchell oversees NHL Green, the environmental sustainability initiative of the NHL; the NHL Foundation, the philanthropic arm of the League; and management of the Stanley Cup, the most celebrated trophy in professional sports. Omar joined the NHL in 2012 as the League's first sustainability director. In that role, he focused on the comprehensive, award-winning sustainability initiative of the League that seeks to lessen the environmental impact of the sport by promoting sustainable business operations and environmental awareness among Member Clubs, fans and partners. In 2014, the NHL was the first and only professional sports league in North America to produce a sustainability report, which cataloged environmental initiatives and detailed the carbon footprint of the NHL over two seasons. The report led to a marketing partnership between the League and Constellation, the Official Energy Services Provider of the NHL. As part of the partnership, Constellation counterbalanced the League’s entire carbon footprint for the 2014-15 NHL season. Omar holds an M.B.A. from MIT’s Sloan School of Management, a master’s degree in architecture from Columbia University in the City of New York and a bachelor’s degree from the University of Florida.

Lauren Murphy, Head of Crisis Planning, Discovery Eurosport, PyeongChang 2018

Lauren is a leading consultant on topics of Compliance, Sports & Olympics Operations, Crisis Management, Sustainability, Safety, Medical and Health and is currently working with Eurosport. She worked for more than 10 years as Director of International Environment, Health and Safety Compliance with NBC Universal International. Lauren worked with NBC Sports at 3 successive Olympic Games (2012, 2014 and 2016) and most recently with Eurosport at the PyeongChang 2018 Winter Olympics.

Julia Pallé, Sustainability Manager, Formula E

Julia Palle is the Sustainability Manager at the world’s first fully-electric racing series, the FIA Formula E Championship. She specialises in reducing the carbon footprint of the Championship and ensuring that they leave a positive impact on the cities they visit - Formula E is the first sport that inherently promotes sustainability, offering a solution to air quality issues in city centres. Julia Palle’s primary area of research has focused on Business & Sustainability, Change Management and Project Management especially in motorsport.

Christian Stamm, Sustainability Advocacy Manager, FIFA

Christian Stamm has been working for FIFA as Sustainability Advocacy Manager since 2008. In his role, he coordinates the communications efforts in relation to the projects of the FIFA Sustainability Department and manages the initiatives of the environmental programme. He studied marine biology in Canada, and environment and development in England. Before joining FIFA, he worked in Europe and Africa on different development projects in relation to environmental conservation, education, ICT and sustainable development.

Anne-Cécile Turner, Sustainability Program Leader, Volvo Ocean Race

Over the last 20 years, Anne-Cécile has worn multiple hats, from Sales and Management, Marketing Communication to consulting. She has engaged in several types of organisations, from family-style SME to multi-billion global companies or NGOs. Anne-Cécile combines a mix of strategic and visionary skills with her energy and passion for sustainability to assist her clients in their journey to make real change happen in their organisations. She strongly believes that we, as a society have to make a paradigm shift towards a more sustainable life, in every aspect. With that belief, a solid educational background combined with the expertise gained in the field working with international brands, NGOs or Event organisers, she has managed to raise awareness about the sustainability subject to millions of people, from the general public to future generations and decision makers. Anne-Cécile has previously worked for Blueshift and Race for Water Foundation and is currently the Sustainability Program Leader for the Volvo Ocean Race.

Lise Van Long, Corporate Sustainability Manager, IOC

Lise is the IOC’s Corporate Sustainability Manager. She coordinated the development of the IOC Sustainability Strategy and is now leading the integration sustainability in the IOC’s daily operations, with the objective to make the IOC organisation a role model in the field of sustainability. Lise joined the IOC in 2016, after having worked for 15 years as a sustainability consultant at AECOM (France and UK), BIO Intelligence Service (France) and Deloitte (France). She holds a MSc in Chemical Engineer from EPFL and a MSc in Environmental Management from the Paris School of Mines. She loves running, swimming and climbing mountains.

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