AISTS Sustainable Sport & Events (2 days)


Sport and sport events have the potential to impact our society in both positive and negative ways. The ability of a sport federation or organisation to balance the economic, environmental and social impact of their activities, including events they host, organise or govern is critical to the future development of their sport. 

Now more than ever, sports managers and event organisers have the opportunity to positively harness sport for the benefit of society, and by doing so, contribute to their organisation's bottom line.

Programme Overview

Over two days, the Sustainable Sport & Events Open Module provides an understanding of the current challenges and opportunities of sustainability in sport. This understanding will be reinforced through a number of case studies, which offer concrete examples of what leading sports organisations, such as FIFA, the International Olympic Committee and the International Automobile Federation are achieving in this area. 

Participants will also gain insight into the best practices adopted by the American major leagues such as the NFL, NBA and MLB. Throughout both days, group work and discussions will challenge the existing ideas of sustainability in sport, with a particular focus on the business case for sustainability while simultaneously addressing the demands of multiple stakeholders. 

Download the brochure here

Synathlon, Lausanne, Switzerland

Fee includes:

  • Course materials
  • Daily lunch
  • Certificate of Completion

Who should attend: 

Participants are professional, part-time or volunteer managers and organisers of international sports events, as well as staff from sport federations, corporate sponsors and organising committees looking to successfully incorporate Sustainability into events for further competitive advantage.

AISTS Alumni and IFs Discount

Employees of International Sports Federations are AISTS MAS Alumni receive 20% off the Open Module fee.  Email for further information. 


The Sustainable Sport & Events Open Module brings together leaders of International Sport organisations and other experts within the AISTS network, including BBC Sport, FIFA, Formula E, International Olympic Committee, NHL, and Sport & Sustainable International, to create a module that is pertinent and practical to the modern landscape and recognises the increased expectations of all stakeholders from athletes, fans, media to sponsors.

2017 Panlel Debate  - The Future of Sustainable Sport & Events


DAY 1 - 26th March

09:00 – 9:30     Fundamentals of Sustainable Sport & Events

09:30 – 10:30     Saving Money Through Smart Procurement
Allen HERSHKOWITZ, Sport and Sustainability International

10:30 – 11:00     Break

11:00 – 12:00     Rethinking Sustainability
Bartel BERKHOUT, Nyenrode Sports

12:00 – 13:00 Sustainability Driving Innovation
Julia PALLÉ, Formula E

13:00 – 14:00     Lunch

14:00 – 15:00    Sustainability Strategy of a Mega-Event from A to Z   
Christian STAMM

Day 2 - 27 March

09:00 – 10:00     Sustainability in the Major Leagues: A US Perspective  

10:00 – 11:00     Engaging the Community on Healthy Living
Jérôme LACHAZE, Paris 2024 Bidding Committee

11:00 – 11:30     Break

11:30 – 12:30     Sport Sustainability: The Role of the Media  
Jeremy MATHIEU & Paula STRINGER, BBC Sport

12:15 – 13:30     Lunch

13:30 – 14:30     Sustainability at the Olympic Games   

14:30 – 15:00     Break

15:00 – 16:00     Debate: The Future of Sustainable Sport & Events    

For more information please email or call on +41 21 353 03 90



Bartel Berkhout, Founder, Nyenrode Sports

Bartel is founder and director of Nyenrode Sports, an international academic sports leadership development institute that is located in the Netherlands. For the last fifteen years Berkhout has been involved in several high performance sports programs, including the national hockey team of South Africa and the Hockey India League.

Julie Duffus, Olympic Movement Sustainability Manager, IOC

Julie Duffus is an experienced chartered sustainability professional with over 20 years in the international field. She has worked, and continues to work, on a series of high profile projects, including working directly with two Olympic Games and now works for the International Olympic Committee as their Olympic Movement Sustainability Manager. Julie has facilitated workshops and been invited as guest speakers at international conferences and has facilitated strategic meetings with federal governments, NGOs and opinion formers. She has a thorough understanding of how societies and their institutions, economies and environments interact to influence sustainable development and the adaptability of livelihoods and communities to both environmental and political change. She has lived and worked in Europe, East Africa, North and South America and the Bahamas.

Geert Hendriks, Head of Projects, AISTS

Geert has worked in the corporate sector as well as for a non-governmental organisations where he led projects related to information management, business administration and fundraising. Currently as Head of Projects, Geert is responsible for the AISTS’s range of applied research and consulting projects, working closely with international sports organisations to deliver on a range of initiatives. He also manages the AISTS Sustainable Sport and Events Centre, helping to engage and empower cities and event organisers through providing practical and comprehensive resources on sports event sustainability and (corporate) social responsibility.

Dr Allen Hershkowitz, Founding Director, Sport & Sustainability International

Dr. Hershkowitz is the Founding Director of Sport & Sustainability International, bringing together the world’s leading sports federations, teams and venues to use their market and cultural influence to create sustainable, healthy and just communities. Dr. Hershkowitz also co-founded and served as President of the Green Sports Alliance. In December 2015 Sports Business Journal listed him as one of the "50 Most Influential People in Sports Business," and in March 2016 Worth magazine listed him as one of “The 60 Most Powerful People In Sports.” Dr. Hershkowitz is a sustainability advisor to numerous environmental organizations, corporations, professional sports federations, leagues and teams including the IOC, UEFA, the NBA, the USTA, the NHL, NASCAR, MLB.

Jérôme Lachaze, Head of Sustainability, Paris 2024 Olympic and Paralympic Games Bid

Jérôme Lachaze was the Head of Sustainability during the bidding phase of Paris to become the host city of the Paris 2024 Olympic and Paralympic Games. Prior to this he led for 9 years the sport-related programmes of WWF France and UNICEF France. Jérôme holds a master degree in Sustainable Development as well as a master in International Business and is a passionate skier. Most recently he worked as an advisor on the One Planet Summer which was held on 12 December in Paris.

Jeremy Mathieu, Sustainability Advisor, BBC & BAFTA albert Consortium

Jeremy Mathieu works as a Sustainability Advisor for the TV industry, both at the BBC and with the BAFTA albert Consortium. He completed an MSc in Sustainability and Responsibility after a 10 year career as a Sport TV Producer, and is now providing tools and training to a wide range of industry professionals to help them understand what the sustainability transition means for them, whether from an operational, editorial or strategic perspective. Building on the project’s success in the UK, he now works as the albert International Manager, helping the Film and TV communities in different countries to create collaborative structures, set strategic plans and implement a range of tools (carbon management, training, communication) to make sustainable TV a reality internationally.

Omar Mitchell, Vice President, Corporate Social Responsibility, NHL

As the Vice President, Corporate Social Responsibility, National Hockey League (NHL), Omar Mitchell oversees NHL Green, the environmental sustainability initiative of the NHL; the NHL Foundation, the philanthropic arm of the League; and management of the Stanley Cup, the most celebrated trophy in professional sports. Omar joined the NHL in 2012 as the League's first sustainability director. In that role, he focused on the comprehensive, award-winning sustainability initiative of the League that seeks to lessen the environmental impact of the sport by promoting sustainable business operations and environmental awareness among Member Clubs, fans and partners. In 2014, the NHL was the first and only professional sports league in North America to produce a sustainability report, which cataloged environmental initiatives and detailed the carbon footprint of the NHL over two seasons. The report led to a marketing partnership between the League and Constellation, the Official Energy Services Provider of the NHL. As part of the partnership, Constellation counterbalanced the League’s entire carbon footprint for the 2014-15 NHL season. Omar holds an M.B.A. from MIT’s Sloan School of Management, a master’s degree in architecture from Columbia University in the City of New York and a bachelor’s degree from the University of Florida.

Julia Pallé, Sustainability Manager, Formula E

Julia Palle is the Sustainability Manager at the world’s first fully-electric racing series, the FIA Formula E Championship. She specialises in reducing the carbon footprint of the Championship and ensuring that they leave a positive impact on the cities they visit - Formula E is the first sport that inherently promotes sustainability, offering a solution to air quality issues in city centres. Julia Palle’s primary area of research has focused on Business & Sustainability, Change Management and Project Management especially in motorsport.

Paula Stringer, Head of Production & Operations, BBC Sport

Paula Stringer is the Head of Production & Operations for BBC Sport responsible for the production and operational delivery of all programming across TV, Radio, Online and News including huge events like the Olympics, World Cup, CWG, Euro’s, Wimbledon & Sports Personality of the Year. She is energetic, determined to deliver best practice wherever she goes and works to inspire innovation. She wants to make BBC Sport the most sustainable sports broadcaster around and, by her own admission, likes to be busy – though confesses that she sometimes takes this too far! Paula has owned and run her own business, is trained in LEAN techniques, is financially astute and specialises in change management. She has trained as a coach and mentor, is a creative leader and an experienced negotiator. Paula loves leading, developing and motivating teams is particularly passionate about the added value provided by good production management and knows how important the job is.

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