Overview
Sport does not operate in isolation. It is shaped by social, cultural and political dynamics that influence how organisations are governed, perceived and held accountable.
This two‑day programme introduces participants to sport sociology, exploring how power, identity, media, fandom and governance structures shape modern sport ecosystems. The course examines how sport interacts with broader societal trends and stakeholder expectations.
Participants gain a structured understanding of societal pressures affecting sport through applied case studies and external perspectives. The programme supports informed decision‑making in environments of visibility, scrutiny and reputational risk.
