Overview
Sponsorship is a central revenue stream in sport, requiring structured approaches to value creation, evaluation and activation. Effective partnerships depend on clear strategy and alignment between rights holders and brands.
This 4 days programme introduces participants to sponsorship strategy, valuation and activation in sport. The course explores how partnerships are designed, assessed and managed across sport organisations.
Participants gain a structured understanding of sponsorship through applied business cases and industry perspectives. The programme enables informed decision‑making and more effective partnership management.
