Company business models need to evolve faster than ever to stay relevant as well as address challenges such as climate change; sanitary conditions; social evolutions; globalisation and digitalisation in order to add value for consumers and meet their demands. Strategies based on quantitative growth of sports events, their size, commercial rights, number of participants and their globalisation, need to adapt and evolve, to remain financially sustainable.
Furthermore, world records in sport are clearly correlating with the evolution of technologies used in equipment, infrastructure and athlete preparation. This needs to be understood and monitored by international sport federations and at the same time meet federation specifications. Technology is a major driver for development and innovation in today’s world of sport. During this extensive course, learn how to harness the latest digital & technology-enabled opportunities that will address your current challenges and help you develop future-proof business models.