SEMOS™ Sport Event Management Course

Overview

Managing and organising a sport event requires a clear vision, the ability to design such vision and subsequently, a specific and coherent set of objectives and a strategy.

From designing and delivering an event— considering the context, culture and long-term development plans of the host territories — to its positioning, a sound understanding of key phases to design and deliver a sport even are critical.

Since 2001, the AISTS has been organising SEMOS™ – Sport Event Management and Organisation Seminar. The AISTS SEMOS™ short programme offers an overview of the key tasks that sports managers need to successfully plan, communicate and operate when organising sport events, providing a 360° view and behind the scenes look at the mechanics of sport events.

Bringing together leaders of International Sport Federations and other experts of the AISTS network, including the International Olympic Committee and sport event organisers, AISTS SEMOS™ is both pertinent and practical and recognises the increased expectations of spectators, media and sponsors at major events.

The Sport Event Management and Organisation Seminar (SEMOS) course provides a holistic view of the organisation and management of sport events. It offers an overview of the key tasks that sports managers need to successfully plan, communicate, and operate, when delivering sport events. The selected topics are articulated into 4 tracks and providing a blend of theoretical and practical approach.

The four tracks are:

1. Vision, Strategy and Key Planning
2. Business, Finance and Sales
3. Experience, Engagement & Communication
4. Operations Management

Throughout the week, participants will have the opportunity to apply the learnings of each track, to an actual event through group work. The final day of the seminar will consist of finalising the work and presenting their conclusions to the organiser of the event.