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SHORT COURSES

AISTS SEMOS™ LAUSANNE

OUR SPEAKERS

THE NEXT SEMOS WILL TAKE PLACE
7TH – 11TH OF OCTOBER, 2019 IN LAUSANNE

ANDREW AMERY
DIRECTOR, R3S GLOBAL LTD

Andrew is a recognised major events professional with a proven track record in delivery and oversight across 24 years; including 10 years’ operating at a strategic level on the London 2012 Olympic & Paralympic Games when he was recognised as one of the most influential people in the global security and fire industries. He was a major stakeholder in the development of the multi-agency governance structure for the London games and has a unique understanding of the pressures of both the public and private sector providers in the major event security environment. More recently he has provided strategic consultancy services Rio 2016, Tokyo 2020 Olympic Games and other high profile events as well as providing security consultancy to a number of UK based entertainment companies in respect of current and emerging threats to the sector.

BETONY GARNER
FREELANCE AND PRESS CONSULTANT

Betony is a freelance PR and Press Consultant who after recently returning from Rio 2016 a press attaché for Team GB, is now focusing on her work as media officer for the British Ski and Snowboard teams. Betony has excellent major events experience after previously working as the Venue Media Manager for Road Events at London 2012, as part of the Press Operations team for Rugby 7s at the Glasgow 2014 Commonwealth Games and with Alpine Skiing at Vancouver 2010 Winter Olympics. Betony prides herself in being at the cutting edge of PR & social media, whilst at the same time being able to deliver world-class press operations at both local level and international sports events.

JAAN DE HAAN – VAN DEN EIJNDE
FOUNDER AND DIRECTOR AT VANDENEIJNDE CONSULTING

Janne de Haan – van den Eijnde holds a Master’s degree in International Business from Maastricht University, the Netherlands; and a second Master of Advanced Studies in Sport Administration and Technology from AISTS, Switzerland (alumni of the class of 2006).
Janne is a major sport event professional with over 10 years of experience, working with multiple organisations in numerous countries. She started her career in the international sport business at the Games Department of the International Olympic Committee. Her expertise is in project planning and delivery of Protocol and VIP management as well as Language Services. Over the years she has developed a thorough understanding of organising committees, stakeholder management and client relations.
Janne has just finished her role with the FIFA Women’s World Cup 2019 in France where she looked after the VIP client groups.

CYRILLE JACOBSEN
CHIEF MARKETING OFFICER AT FREERIDE WORLD TOUR

After having spent 10 years of his life competing at international level in modern pentathlon, Cyrille took the first step to become a sports marketing specialist, now with more than 20 years of experience, working for Adidas in the Sydney Olympic Games’ Communication Department. That experience was followed by a position at Eurosport as a Sales Marketing Executive and A.S.O. as Strategic Marketing Manager. His portfolio for A.S.O. included the Tour de France, Dakar rally, Paris Marathon, French Golf Open, etc.

Lagardère Sport & Entertainment agency and the International Cycling Union (UCI) are also part of Cyrille’s successful pathway a Strategic Business Developer and Marketing strategist. From his role as UCI Head of Marketing he then joined the young organization Freeride World Tour as Chief Marketing Officer and Board Member with the main objective of diversifying the activities of this privately-owned company.

BECS LEACH
DIRECTOR, ARC EVENT CONSULTING LTD

Becs is a highly experienced event manager and leader, with over 17 years of planning and delivering high profile events, covering Olympics, Paralympics, Special Olympics, Mass-Participation Charity Events and National Schools Finals. At London 2012, Becs was the Venue General Manager for the Hyde Park Venue, which hosted the Triathlon and Marathon Swimming Events in the heart of London. Since then, she has worked closely with Special Olympics GB to deliver their National Games in 2013 and 2017, worked on the Senior Management team for the UK National School Games Finals 2014-2018, had senior roles at the Invictus Games 2014 and World Triathlon Series events 2013-2018, as well as working on large mass participation cycling events. She also works with National Federations, UK Sport and Organising Committee’s to deliver feasibility studies, event strategy and budget management. Becs is very passionate about the work that she does and is a strong advocate for equality in the Sport Events Industry. Over the past few years, she has worked with Universities to share her experiences through workshops and delivered training for non-profit sector events teams.

FRANCES LUSACK
MANAGING DIRECTOR, LUSACK LOGIC & IOC ADVISOR

Frances has been involved in Major Events since 2001. She is an experienced and respected leader within the Games industry, with an excellent track record of working across senior roles within challenging and demanding international environments, ranging from the Commonwealth Games (Manchester 2002 & Melbourne 2006) to the Olympic and Paralympic Games (Vancouver 2010, London 2012 and Rio 2016). Over her career, she has held positions as the Head of Accreditation (Rio 2016 Olympic and Paralympic Games) and Advisor for the International Olympic Committee supporting Future Organising Committees with their strategic planning. Born and bred in Manchester, when Francess is not involved in events, she likes to spend her spare time mentoring young adults and supporting local community projects.

ANDREA MARCELLINI
PROJECT MANAGER, AISTS

Andrea Marcellini graduated from AISTS in 2009. She was the Women’s Cycling Coordinator at the UCI (International Cycling Union) and during her time there she launched a new Women’s World Tour and gave more weight behind TV and social media coverage for women, to just name a few things. Most recently Andrea was the Venue General Manager for the Organising Committee for the Rio 2016 Olympic and Paralympic Games. She’s currently managing a global women’s cycling community called STRONGHER.CC.

GAVIN MCALPINE
HEAD OF GAMES OPERATIONAL READINESS, IOC

Gavin leads the strategic planning and delivery of programmes which drive integration, build capability and readiness across multiple stakeholders. His experience includes twelve years with two global consulting firms and has performed a number of long-term secondments in organising committees for the Olympic Games including Vancouver 2010 and London 2012. As Director of Operational Capability and Readiness for Baku 2015, Gavin was central to compressing 7 years of planning into 18 months and building capability of national talent through the innovative Games Academy. He supports the IOC as an advisor which includes projects with Sochi 2014, Rio 2016 and PyeongChang 2018.

NALAIN NAIDOO
HEAD OF BUSINESS DEVELOPMENT, AISTS

Nalain is an entrepreneur currently heading up the Marketing and Sales businesses for AISTS. She holds over 17 years of senior marketing experience such as her most recent role as Global Director Olympic Development at The Dow Chemical Company and earlier roles leading/overseeing key Global partnerships on behalf of McDonald’s and Coca-Cola with the International Olympic Committee (IOC); the National Olympic Committees; UEFA and FIFA. Nalain is one of a select few who have worked directly for three of the major TOP’s (Top Olympic Partner) specializing in the International activation of both Olympic and World Cup Football events at the highest level. Her experience spans working with various stakeholder groups from building relations with local host city governments, NGO’s, engaging youth, legal negotiations on contractual rights and internal stakeholders through the various contractual partnership agreements.

CHRISTINA TAVARES
SENIOR LECTURER, EHL

Christina holds a master in quality and strategy since 2010 and teaches courses in Room Division at the Ecole Hôtelière de Lausanne since 2002. She brings with her over a decade of experience in the hospitality industry, within a wide spectrum of establishments ranging from 5-star deluxe hotels to camping grounds. Her career experience also includes working for a Destination Management Company specializing in the upscale market. Her experience from both sides, from the supplier side and as an intermediary between hotels and end customers, has given her a thorough knowledge in group management. During her masters project she focused on quality in SME Hotels and developed a tool to assist owners/managers in viewing his/her operation strategically. Apart from teaching at the Ecole Hôtelière de Lausanne, Christina has also been actively involved with consulting and training projects supported by the Ecole Hôtelière de Lausanne.

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