AISTS SEMOS™ - Sports Event Management and Organisation Seminar (5 days)

Since 2001, the AISTS has been organising SEMOS™ - Sport Event Management and Organisation Seminar.  The AISTS SEMOS™ open module offers an overview of the key tasks that sports managers need to successfully plan, communicate and operate when organising sport events, providing a 360° view and behind the scenes look at the mechanics of sport events.

Bringing together leaders of International Sport Federations and other experts of the AISTS network, including the International Olympic Committee and sport event organisers, AISTS SEMOS™ is both pertinent and practical, and recognises the increased expectations of spectators, media and sponsors at major events.

Registration will open soon - the next edition of AISTS SEMOS™ will take place in October, 2018

This newly revised open module is being led by Ms Andera Marcellini - Venue General Manager at the recent  2016 Rio Olympic Games.  With over 10 years of experience working in sport and 7 years of working in international sports organisations, Andrea has experience in managing large scale events and teams and specialises in project management and communications.  She will also be lecturing throughout the week, providing participants with hands on learning through numerous operational readiness exercises.  We have revised and updated our programme this year and added new speakers.  You can find the list of 2017 speakers below. 

I thoroughly recommend the programme as an excellent way to gain valuable insight into the current state of play across a range of critical areas in the business of sport at large. Additionally, for anyone involved in event management, the importance of simply learning before doing cannot be underestimated. SEMOS™ is one excellent way participants can begin to fill the knowledge gaps so evident in poorly run events.

Christopher Payne, SEMOS lecturer & Head of Olympic Games Knowledge Management
International Olympic Committee 



Quartier UNIL-Centre
Bâtiment Synathlon
Lausanne, Switzerland

Fee: CHF 1'980

IFs, NFs & NOC Discount: Employees of International and National Sports Federations and National Olympic Committees receive a discount off the AISTS SEMOS™ open module fee. Please email to register and to take advantage of the discount.
Fee includes:

  • Course materials
  • Daily lunch
  • Entrance fee to the Olympic Museum 
  • Certificate of Completion


Immerse yourself in a week-long experience, where the core functions of managing sport events such as World Championships and Continental and Olympic Games will be considered, examined and explored.

Focused on impactful learning with constructive outcomes, these five days will explore topics, including:
  • Sport Competition
  • Venue management
  • Security
  • Accreditation
  • Transport
  • Technology 
  • Logistics 
  • Catering, Cleaning and Waste 
  • Accommodation 
  • Sponsorship
  • Ticketing
  • Risk Management


Join an international class of 40 participants and a network of like-minded professionals to hear from industry experts from the IOC, Rugby World Cup, Eurosport, Union Cycliste Internationale (UCI), World Rowing (FISA), International Volleyball Federation (FIVB) and more. See below for detailed biographies of each speaker.

Who should attend 

AISTS SEMOS™ participants are professional, part-time or volunteer managers and organisers of international sports events, as well as staff from International Sports Organisations looking to successfully lead and manage a complex sport event.

As an AISTS SEMOS™ participant, you will join an international class of 40 participants currently studying the AISTS Master of Advanced Studies in Sport Administration and Technology. 

Class Size: Approximately 40-50 individuals.

The 2018 AISTS SEMOS™ schedule and speakers list will be available soon. 

The 2017 SCHEDULE and Speakers:

Monday, 16 October

09:00 - 09:45       Introduction by Andrea Marcellini, AISTS
10:00 - 11:45         From strategy to operations by Pierre Ducrey, IOC (International Olympic Committee)
12:00 - 13:15          Sport Competition by Colleen Orsmond, World Rowing
14:30 - 16:30         Venue Management by Clare Hartley, Arc Event Consultancy
16:45 - 17:30          Operational Readiness Exercise by Andrea Marcellini, AISTS

Tuesday, 17 October

10:00 - 12:00         Business Development Case by Cyrille Jackobsen, UCI (International Cycling Federation)
13:30 - 15:30          Sponsorship by Mario Medeiros Azevedo, FIVB (International Volleyball Federation)

Wednesday, 18 October

09:00 - 10:30        City Relations by Georg Spazier, Innsbruck-Tirol UCI Road World Championships 2018
11:00 - 12:30          Transport by Philippe Bovy, Mobility-Bovy
14:00 - 16:00         People Management by Paul Caccamo - Founder & Chief Executive Officer, Up2Us Sports
16:15 - 17:00           Operational Readiness Exercise by Andrea Marcellini, AISTS

Thursday, 19 October

09:00 - 11:00        Technology by Adrian Corcoran, AmberGlass
11:30 - 12:30           Logistics by Jose Dhooma, 5th Asian Games, Turkmenistan
14:00 - 15:00         Logistics by Jose Dhooma, 5th Asian Games, Turkmenistan
15:15 - 16:00          Operational Readiness Exercise by Andrea Marcellini, AISTS

Friday, 20 October

09:00 - 10:30        Ticketing by Paul Williamson, Sportts Ink Associates
11:00 - 12:30          Accreditation by Francess Lusack, Lusack Logic & IOC Advisor
14:00 - 16:00         Security by Andrew Amery, R3S Global
16:15 - 17:00           Operational Readiness Exercise by Andrea Marcellini



Andrew Amery - Director, R3S Global Ltd

Andrew is a recognised major events professional with a proven track record in delivery and oversight across 24 years; including 10 years’ operating at a strategic level on the London 2012 Olympic & Paralympic Games when he was recognised as one of the most influential people in the global security and fire industries. He was a major stakeholder in the development of the multi-agency governance structure for the London games and has a unique understanding of the pressures of both the public and private sector providers in the major event security environment. More recently he has provided strategic consultancy services Rio 2016, Tokyo 2020 Olympic Games and other high profile events as well as providing security consultancy to a number of UK based entertainment companies in respect of current and emerging threats to the sector.

Philippe Bovy - Professor & Senior Transport Planning and Mega-Event Mobility Management Expert, Mobility-Bovy

Professor emeritus of transportation at the Swiss Federal Institute of Technology in Lausanne (EPFL) Switzerland. Specialized in mega event transport planning and design since 1984 Sarajevo Winter Games followed by 1988 Calgary and 1998 Nagano Olympic Winter Games observer programs. IOC transport advisor since 1996. Transport development and traffic management monitoring of Sydney, Salt Lake City, Athens, Turin, Beijing, London, Sochi and Rio de Janeiro Olympic Games. Evaluation commission member for 2012 to 2020 Olympic Games. Transport and mobility management expertise and research on Lisbon 1998 Expo, Swiss National 2001 Expo, Euro 2008-Geneva, UEFA-Euro 2012 football tournament transport planning in Poland/Ukraine. 120 communications and conference papers.

Paul Caccamo - Founder & Chief Executive Officer, Up2Us Sports

Paul Caccamo is a 25-year veteran of the non-profit sector and one of the founders of the Sports-Based Youth Development Movement. He has helped to establish numerous non-profits that focus on youth development, sports and physical activity, and education. He lectures and writes on the impact of sports on youth and community development. He founded the America SCORES national office in 1999 and Up2Us Sports in 2009. He received his Master's Degree in Public Policy from the John F. Kennedy School of Government at Harvard University and his Bachelor's Degree at Georgetown University's Edmund Walsh School of Foreign Service. Paul has received numerous academic awards and citations for leadership, including one of Harvard's most prestigious graduate awards for innovation in the design of social service programs.

Adrian Corcoran - Director, Amberglass Ltd

Adrian’s connection with major sport events stretches back to 1984 when he designed the production talk-back equipment for the BBC’s coverage of the Sarajevo Winter Olympics. Twenty three years later he joined the London 2012 team as Head of Venue Technology, a period which also included 18 months as interim CIO establishing the technology foundation. Since then Adrian has worked on a number of high profile sporting events including; reviewing technology for Rio 2016; working with the LA 2024 Olympic bid team; establishing the England 2015 Rugby World Cup technology team and strategy; working for 2 years as Director of Technology for Baku 2015 to deliver the First European Games in a very compressed timescale; as a technology advisor and Games Operations Director for the Baku 2017 Islamic Solidarity Games; technology advisor for the Glasgow 2018 European Championships; and currently amongst other things as a member of the European Olympic Committee's Coordination Commission for the Minsk 2019 European Games.

Jose Dhooma – Deputy Director 5th Asian Games, Turkmenistan

Jose is responsible for all Game Operations Including Logistics for the 5th Asian Games. Previous roles have included the Head of Logistics for the Rio 2016 Olympic and Paralympic Games, Head of Logistics for the Glasgow 2014 Commonwealth Games and operational management for the London 2012 Olympic and Paralympic Games. Jose is also the Head of Logistics for a humanitarian aid charity. Jose holds a Masters in Logistics and Supply Chain Management and is a founding partner of Auriol Event Leadership. He has worked within Logistics and Supply Chain for more than 20 years and is experienced in retail supply chains, humanitarian logistics as well as event logistics.

Pierre Ducrey - Olympic Games Associate Director, IOC

Pierre Ducrey joined the IOC in 2003 from the office of Special Advisor to the United Nations Secretary General on promotion of peace and development through Sport. Appointed Head of Sport Operations and IF relations in 2007, he joined the Olympic Games Department in 2010 and was promoted as Olympic Games Associate Director in 2014. In this role, he has responsibility for the day-to-day operations of the IOC in relation to the Olympic Games. As such, he also serves as key interface for OCOG executives within the IOC.

Clare Hartley - Director, ARC Event Consultancy Ltd

Clare has worked in major sports events for 17 years across Olympics, Paralympics, Commonwealth, Special Olympics World Games, mass participation charity events and national level school games and Special Olympics. Working across large multi-sport events to single sport world championships and charity events she has a breadth of knowledge in delivering events across the spectrum of scale, budget and complexity. At London 2012 Clare was the Venue General Manager for the Road Events and worked in the venue management team for 3 years. Since 2012 Clare has worked as a Director for ARC Event Consultancy, supporting national and international events across the UK. Clare is a strong advocate for equality in the sports events industry and passionate about women’s sport.

Cyrille Jacobsen - Head of Marketing, UCI

Cyrille has always been a sports passionate and he even was part of the National French Team in Modern Pentathlon during 10 years. He then graduated from ESCP Europe and soon became a sport business specialist with already close to 20 years of experience within several industry-leading companies (sports equipment, media, events organizer, agency, international federation). He started his professional career at adidas’ headquarters in Germany working on the communication plan of the Sydney 2000 Olympic Games. Soon after this, he spent four years as Sales Marketing Executive for the pan-European broadcaster Eurosport where he was mainly supporting the sales teams with ad-hoc audience and sports fans behavior analysis in more than 100 different sports. In 2004 he joined the events organization company A.S.O. as Head of Strategic Marketing. During the five years he spent in this role, he had the opportunity to be involved in very different major projects such as the cycling Tour de France, the Dakar Rallye, the Paris Marathon or the Golf French Open. In 2009 he was recruited by Lagardère Sports as Vice-President Strategy and Development, with the main objective of implementing synergies between the newly acquired different subsidiaries and creating value from organic and external growth, mainly based on sponsorship and TV rights trading as well as through the creation of new events and assets. By the end of 2014 he then joined the UCI in the position of Head of Marketing with the responsibility of handling all the sponsorship and TV rights of this international federation which is rights owner of more than 50 cycling events per year. In two years he raised the yearly marketing revenues by 50% and secured long term deals.

Francess Lusack - Managing Director, Lusack Logic & IOC Advisor

Francess has been involved in Major Events since 2001. She is an experienced and respected leader within the Games industry, with an excellent track record of working across senior roles within challenging and demanding international environments, ranging from the Commonwealth Games (Manchester 2002 & Melbourne 2006) to the Olympic and Paralympic Games (Vancouver 2010, London 2012 and Rio 2016). Over her career, she has held positions as the Head of Accreditation (Rio 2016 Olympic and Paralympic Games) and Advisor for the International Olympic Committee supporting Future Organising Committees with their strategic planning. Born and bred in Manchester, when Francess is not involved in events, she likes to spend her spare time mentoring young adults and supporting local community projects.

Andrea Marcellini Mendonça - Project Manager SEMOS, AISTS

Andrea Marcellini graduated from AISTS in 2009. She was the Women's Cycling Coordinator at the UCI (International Cycling Union) and during her time there she launched a new Women’s World Tour and gave more weight behind TV and social media coverage for women, to just name a few things. Most recently Andrea was the Venue General Manager for the Organising Committee for the Rio 2016 Olympic and Paralympic Games. She’s currently managing a global women’s cycling community called STRONGHER.CC.

Mario Medeiros Azevedo - Commercial Director, FIVB

Mario, a Brazilian national who was previously the Strategic Sponsorship Sales Manager for the Rio 2016 Organising Committee for the Olympic Games for four years, responsible for the main sponsorship deals of the 2016 Games, such as Automotive, Sports Apparel, Beer, Telecommunications, and others, joined the FIVB as its Commercial Director in 2014 with a focus on the sponsorship and sales strategy around the FIVB´s key events including the FIVB Volleyball Men´s and Women´s World Championships and the FIVB Beach Volleyball World Championships. Mario has extensive international experience in major events, speaks five languages and has a MAS in Sport Administration from the AISTS, a bachelors in Communications and Law and a Strategic Negotiations degree granted by Harvard Business School.

Colleen Orsmond - Sports Director, World Rowing

Colleen has a well-rounded view of international sport competition, having experienced it from the side of the athlete, the international federation and the organising committee. Born and bred in Johannesburg, South Africa, she began rowing while studying at Wits University, going on to represent South Africa in the 1996 and 2000 Olympic Games in the women’s pair. She began her career in the corporate sector in the area of corporate social responsibility, before moving to the world of sport to work on transformation and development for the national rowing federation of South Africa. A short stint with the World Rowing Federation (FISA) in 2007 led to a permanent role in 2008 as event manager. In 2013, Colleen moved to Rio de Janeiro to take on the role of Rowing Manager for the Rio 2016 Olympic & Paralympic Games, and following the conclusion of the Games, returned to Lausanne to take up the role of Sport Director for FISA, where she oversees the events and sustainability areas.

Georg Spazier - CEO, Innsbruck-Tirol UCI Road World Championships 2018

Georg was the Head of Marketing and Communications for the first Winter Youth Olympic Games in 2012 in Austria. He has a strong background in professional sports marketing and a broad experience in international events, sponsorship, brand management, communications and digital media and is currently the CEO for the Innsbruck-Tirol UCI Road World Championships 2018 as well as the non-profit company, Innsbruck-tirol sports (ITS), formed from the legacy of the Innsbruck Winter Youth Olympic Games.

Paul Williamson - Managing Director, Sports Ink Associates

Paul has worked on ticketing projects for many major sports events, including World Cups, Rugby World Cups, Cricket World Cups and Commonwealth Games. He was Director of Ticketing at London 2012, which sold 10.99m tickets, value $1bn and most recently was Ticketing Director at Rugby World Cup. He currently leads a consultancy focusing on reducing ticketing risk and improving revenues at major events.

AISTS Founders