Event Host Venue Strategy Of Sports Events RIghts Holders

Northstar Meetings Group is the premier source for sports event organizers, meeting and convention planners and incentive programme professionals across all sectors globally. Through its Sports Division brands, namely SportsTravel magazine and live events such as the TEAMS Conference & Expo, TEAMS Europe and the EsportsTravel Summit, the company connects international federations and other sports and esports event organizers with host cities and venues, as well as myriad sport-travel related industry suppliers facilitating and supporting live sporting events.

The needs of international federations vary based on the sport demographic and member size, which impacts the choice of city required to host their events. These variables are important when strategically connecting a potential host city to an IF.

The AISTS project team has been tasked with studying the requirements, preferences and needs of IFs to match their demands and deliverables with cities, hotel chains and travel industry partners positioned to support sports-related travel, with the aim to ensuring maximum ROI for all parties while supporting the development of sport internationally.