WON LEE

Professional sports marketer with three years in sponsorship, spectator experience, and event operations in basketball, football and golf. Experience implementing a CRM-based ticket sales system for the Korean Basketball League.

Edition: 2020

DEGREES
Bachelor in Sports Management, New York University, New York, United States

LANGUAGES: English, Korean

WORK EXPERIENCE
TOTAL YEARS OF PROFESSIONAL EXPERIENCE: 3

Korean Basketball League, Fan Experience Manager, Seoul, South Korea

• Planned and executed all phases of sponsorship programs and events
• Implemented a CRM-based ticket sales system after exchanging best practices with the NBA and MLS
• Coordinated youth programs to boost participation

Allive Creative Social Media Associate, Seoul, South Korea

• Managed content for online platforms for FC Seoul Football Club
• Assisted on the successful upgrade of the Football Museum in Seoul
• Assisted in developing new marketing initiatives to promote amateur football events

WME-IMG Korea, Event Coordinator, Seoul, South Korea

• Planned and operated two major golf tournaments in South Korea
• Player management during tournaments including PGA Tour’s David Toms
• Supported and assisted sales managers with administration duties

SKILLS: Branding, Marketing, Sponsorship, Sports Management

SPORTS: Basketball, Football