10.03.2020
WON LEE
Professional sports marketer with three years in sponsorship, spectator experience, and event operations in basketball, football and golf. Experience implementing a CRM-based ticket sales system for the Korean Basketball League.
DEGREES
Bachelor in Sports Management, New York University, New York, United States
LANGUAGES: English, Korean
WORK EXPERIENCE
TOTAL YEARS OF PROFESSIONAL EXPERIENCE: 3
Korean Basketball League, Fan Experience Manager, Seoul, South Korea
- Planned and executed all phases of sponsorship programs and events
- Implemented a CRM-based ticket sales system after exchanging best practices with the NBA and MLS
- Coordinated youth programs to boost participation
Allive Creative Social Media Associate, Seoul, South Korea
- Managed content for online platforms for FC Seoul Football Club
- Assisted on the successful upgrade of the Football Museum in Seoul
- Assisted in developing new marketing initiatives to promote amateur football events
WME-IMG Korea, Event Coordinator, Seoul, South Korea
- Planned and operated two major golf tournaments in South Korea
- Player management during tournaments including PGA Tour’s David Toms
- Supported and assisted sales managers with administration duties
SKILLS: Branding, Marketing, Sponsorship, Sports Management
SPORTS: Basketball, Football
