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SANTIAGO PEÑA GÓMEZ


Lawyer with 5 years’ experience in trademark prosecution in Colombia's leading Intellectual Property firm, with an emphasis in sports related organizations

Bachelor of Law, Universidad de los Andes, Bogotá, Colombia

LANGUAGES: Spanish, English, German, French

WORK EXPERIENCE

Associate and Trademark Prosecution Director, Brigard & Castro, Bogotá, Colombia 

  • Advised UEFA on the protection strategy for their Champions League trademark against unlawful registrations
  • Structured and developed the protection strategies for FIFA’s 2018 World Cup trademark, the Trophy logo for the 2016 Futsal World Cup and the IMS International Match Standard mark
  • Advised and initiated the corresponding actions for protecting and obtaining the well-known status of trademarks such as Formula 1, Nascar, Zara, Bridgestone, Google and Nike Swoosh
  • Coordinated and advised Colgate-Palmolive on all trademark matters in Colombia, Peru, Bolivia and Ecuador
  • Advised Nike and Cristiano Ronaldo on the protection of the CR7 trademark, and Radamel Falcao García on trademark protection

Legal Intern, Peña + Jaramillo, Bogotá, Colombia 

  • Structured and drafted resolutions of claims for HSBC Bank and Citibank
  • Advisory of unfair terms included in contracts for Old Mutual

OUTSTANDING ACHIEVEMENTS

  • Ranked as Next Generation Lawyer for Intellectual Property in Colombia by The Legal 500

SKILLS: Communications, Consulting, Leadership, Legal, Management

SPORTS: Athletics, Cycling, Football, Motor Sports, Table Tennis, Tennis

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