SANTIAGO PEÑA GÓMEZ
Lawyer with 5 years’ experience in trademark prosecution in Colombia's leading Intellectual Property firm, with an emphasis in sports related organizations
Bachelor of Law, Universidad de los Andes, Bogotá, Colombia
LANGUAGES: Spanish, English, German, French
WORK EXPERIENCE
Associate and Trademark Prosecution Director, Brigard & Castro, Bogotá, Colombia
- Advised UEFA on the protection strategy for their Champions League trademark against unlawful registrations
- Structured and developed the protection strategies for FIFA’s 2018 World Cup trademark, the Trophy logo for the 2016 Futsal World Cup and the IMS International Match Standard mark
- Advised and initiated the corresponding actions for protecting and obtaining the well-known status of trademarks such as Formula 1, Nascar, Zara, Bridgestone, Google and Nike Swoosh
- Coordinated and advised Colgate-Palmolive on all trademark matters in Colombia, Peru, Bolivia and Ecuador
- Advised Nike and Cristiano Ronaldo on the protection of the CR7 trademark, and Radamel Falcao García on trademark protection
Legal Intern, Peña + Jaramillo, Bogotá, Colombia
- Structured and drafted resolutions of claims for HSBC Bank and Citibank
- Advisory of unfair terms included in contracts for Old Mutual
OUTSTANDING ACHIEVEMENTS
- Ranked as Next Generation Lawyer for Intellectual Property in Colombia by The Legal 500
SKILLS: Communications, Consulting, Leadership, Legal, Management
SPORTS: Athletics, Cycling, Football, Motor Sports, Table Tennis, Tennis
