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NYCIA MENDES


5 years’ experience in Marketing in Consumer Healthcare with multinational company in South America and South-East Asia

Bachelor of Business Administration, PUC-Rio University, Rio de Janeiro, Brazil 

LANGUAGES: Portuguese, English, Spanish, French

WORK EXPERIENCE

Associate Brand Manager – GSK Consumer Health, Kuala Lumpur, Malaysia 

  • Delivered successful launch for one Panadol sub-brands which included creation, development and production of all communication plan, materials delivered for target channels, including online and offline campaigns. 

Media & Marketing Analyst – GSK Consumer Health, RJ, Brazil  

  • Acted as a point of contact with brand managers, agencies, procurement and finance to promote media as a competitive advantage for GSK
  • Assumed leadership and responsibility in moving the media planning from all the agencies to optimize investments, media mix and simplifying processes
  • Participated in the launch of Sensodyne Repair & Protect, defining and implementing a 360° campaign of TV, Digital, OOH, Press, PR , Events and Expert Media
  • Liaised with Trade Marketing team to guarantee shopper experience inside the stores.

SPORTS ACHIEVEMENTS 

  • 2016 All World Athlete – Bronze in Ironman Ranking
  • Ironman Cozumel Finisher
  • 2 x Half-Ironman Finisher

SKILLS: Branding, Business Analysis, Communications, Marketing, Project Management

SPORTS: Running, Tennis, Triathlons

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