Consistently Ranked The World’s #1 Master In Sport Management Programme. Learn more about the MAS Programme!

Consistently Ranked The World’s #1 Master In Sport Management Programme. Learn more about the MAS Programme!



6 years of entrepreneurial experience in the Latin American, European and Asian markets as partner and head of the B2B business unit of 99, the first Brazilian start-up to reach a valuation superior to US$1 billion.

Bachelor of Business Administration, FGV-EAESP, São Paulo, Brazil

LANGUAGES: Portuguese, English, Spanish, French


Head of B2B Business Unit, 99 Ride Hailing App, São Paulo, Brazil

  • Designed the strategy and structure and managed all commercial operations
  • Led 99 B2B product in growth strategy, product vision, client alignment and also a team of developers
  • Reduced Customer Acquisition Cost (CAC) by 40% through implementation of new guidelines and procedures
  • Led 99 B2B to a 300% increase year over year in Gross Revenue
  • Company spokesperson with the media, corporate events and lectures 

Expansion Manager, 99, São Paulo, Brazil

  • Designed and implemented a business plan which was successfully implemented in 150 different markets
  • Grew the number of monthly rides from 30,000 rides made only in one city to 1.300.000 in over 150 cities in 18 months as expansion manager
  • Managed a team of 10 employees within the Brazilian market and 3 Country Managers: Peru, Ecuador and Portugal

E-commerce Analyst, Editora Abril, São Paulo, Brazil

  • Responsible for “Vitrine de Ofertas”, an e-commerce service launched by websites such as National Geographic and Playboy to offer their audiences products matching their consumers profiles
  • Sales and after sales management


  • Partner and head of a business unit at 99 ride-hailing app, the first ever Brazilian start-up to reach a valuation of US$1billion
  • Extensive travel background, having visited over 70 countries
  • Sailed from Spain to Senegal, Gambia, Cape Vert and then across the Atlantic on a 17-day journey at open sea to the Caribbean

SKILLS: Business Development, Business Strategy, Entrepreneurship, People Management, Project Management

SPORTS: Basketball, Diving, Football