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ALBERTO PEDRAZA


3 years’ experience planning, organising, operating, and managing international soccer events plus 1 year of experience in youth talent identification for the US Soccer Federation.

DEGREES
Bachelor of Arts in Business and International Relations, Lake Forest College, Illinois, USA

LANGUAGES: Spanish, English, Portuguese, Italian

WORK EXPERIENCE
TOTAL YEARS OF PROFESSIONAL EXPERIENCE: 4

Youth National Team Scout, United States Soccer Federation, Monterrey & Chicago, Mexico & USA

  • Identified and followed players in Mexico for future Youth National Team opportunities as well as monitored and assessed current Youth National Team players

  • Scouted and analysed players at the U13, U15, U17, and U20 age groups playing on Liga MX clubs and provided assessments and recommendations
  • Submitted formal reports-assessments, ratings and comments to the Youth National Team Technical Advisor and United States Soccer Federation’s Director of Talent Identification

Executive Director, Premier Soccer Services, Monterrey & Houston, Mexico & USA

  • Served as Tournament Director for all Premier Soccer Services events, recruiting an average of 120 male and female teams per tournament
  • Successfully attracted more than 180 youth soccer teams from the United States, Mexico, Central America and Europe to the Copa Rayados Internacional 2017 and 2018
  • Established and maintain positive relationships with US Youth Soccer clubs, US Soccer Associations, MLS clubs, Liga MX clubs, and Mexican Youth Soccer clubs 

  • Produced and managed the business plan and budget, reflecting long term strategic and financial objectives and increased revenues on all Premier Soccer Services tournaments and events

Sales Account Executive and Spanish Communication Manager, Oklahoma City Energy FC, Oklahoma City, USA

  • Cold called businesses and sold them season seats and sponsorship packages, establishing new long-term business relationships
  • Designed ticket sales and marketing campaigns targeted to the Hispanic market, increasing ticket sales and participation at team events
  • Upsold individual game buyers and sold them season seat packages
  • Achieved all established personal sales and service goals assigned, significantly increasing the number of Hispanic fans

SPORTS ACHIEVEMENTS

  • Collegiate Soccer player for 4 years in the USA

SKILLS: Business Analysis, Development, Event Organisation, Market Analysis, Sales, Talent scouting

SPORTS: Cycling, Football

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