Consistently Ranked The World’s #1 Master In Sport Management Programme. Learn more about the MAS Programme!

Consistently Ranked The World’s #1 Master In Sport Management Programme. Learn more about the MAS Programme!




Rida Ahmed

Home Away From Home: Athlete Dual Allegiance
Causation and Impact of Athlete Migration on International Sporting Representation

RP supervisor: Joseph Maguire

What are the factors that influence the decision of athletes to migrate to or from Pakistan and how has this impacted their sporting representation?
With an ever increasing globalized world, professional migration has been on the rise and is spreading across regions and across different trades. The sporting world is also subjected to expanding beyond borders but is seen to be more controversial than most other professions due to the close connection of sport with national identity, and the lack of consistency between nations and federations on regulating international sporting representation. The primary aim of this study was to analyse athlete experiences and perceptions of managing international representation and allegiances in international sporting competitions. A total of eight in-depth phenomenological interviews were conducted with elite Pakistani athletes (four female; four male) representing a range of sports (cricket, football, golf, hockey, squash, swimming, tennis and weightlifting). Participants ranged in age from twenty-two to forty-three years and were categorized into two groups: Exports and Imports. Interviews were conducted with each participant ranging from forty-five minutes to an
hour, investigating themes of migration including the enabling and constraining factors. This led to the analysis of push and pull factors affecting athletes with Pakistani heritage which lead them to or from the national sporting industry, including factors such as poor standard of competition, lack of funding and in-adequate training facilities.

Jidong Wang

Major Determinants for International Federations to Adopt Esports as Part of Their Digitalisation Strategies
RP supervisor: Giovanni Battista-Derchi

This Research Paper is confidential.

Vishwanath Mannava

An enquiry into the sport for development and peace activities of ASOIF members: Is it development of sport or development through sport?
RP Supervisor: Prof. Jean-Loup Chappelet

Sport for Development and Peace (SDP), or development through sport, is a growing field and of significant academic interest. Followers of any sport are interested to know what International Federations (IF) are doing beyond governing, maintaining, and developing their sport. There is a growing field of research on this topic, and some International Organizations (IOs) have divisions dedicated to SDP. It is important that the governing bodies of sport be involved in this space and assume responsibility to oversee the use of their sport in other fields as well. It is therefore an opportune time to examine the current involvement of IFs in SDP. This study examined if the 28 Full members and 5 Associate members of ASOIF have a clear understanding of SDP, their motivation for entry into SDP, and if they separate their development of sport activities from their SDP activities. The study was undertaken through qualitative methods. The study showed that they possess genuine intentions to execute SDP, but face resource and capacity constraints. Those that are mixing sport development with SDP are not engaging in SDP merely as a PR exercise, but rather to utilize limited funds to accomplish both sport development and SDP goals simultaneously.

Didier Montes

Measuring the impact of the 2019 FIFA Women’s World Cup Trophy Tour campaign in Twitter
RP Supervisor: Prof. Bjorn WALLISER

The main objective of this paper is to find out the impact of the communication campaign carried out by FIFA on Twitter to promote the first edition of the FIFA Women’s World Cup Trophy Tour. In order to do so, this work will analyze the
mentions made on Twitter, as well as the tweets published by the official account of the tournament, to end up making a questionnaire to 90 users of this social network to know to what extent this communication campaign has increased awareness about the FIFA Women’s World Cup between three fan groups: hardcore, Mid-Level and Low-Level fans. The results point to a low impact among fans, due to the lack of interactivity and engagement between organizers and fans, especially those considered as Mid-Level fans and Low-Level fans, with a primarily neutral feeling of the conversation generated on the topic, with 91% of messages considered neutral, by 9% considered positive.

Aydin Dianat

Key Success Factors and Performance Of Asian Men Basketball Leagues
RP Supervisor: Emmanuel Bayle

In order to monitor and elevate the level of basketball in the Asian continent, we should identify and measure the key success factors and performance of its leagues. Ten leagues were selected in 3 different tiers based on the FIBA men national team rankings. The four key success factors of Sport, Economy, Managerial and Communication were studied and weighted for all those selected leagues using self research and a 20 questions questionnaire that has been sent to them.
After gathering all information and data, a radar graph has been created for each league and a new standings of leagues has been created. Some interesting overall results showed lack of talent acquisition, mismanagement (which had a lower score among for all leagues), bad business models and average communications in the execution of these leagues.
As a conclusion, the research showed no connection between the performance of leagues and the standings of the national teams in FIBA rankings. Going through key success factors can lead any league toward their goals and in some occasions develop better local players that can help the national teams in future.
As a series of recommendation, the research gives suggestions in 4 different factors like how to add talents, set calendar, having Asian import rules, new continental competition system, transparency in financial reports, club licensing and various activities in media side. At the end short operational plan of improvement also is also provided.

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