Harnessing the latest and future digital and technology-enabled opportunities in sport

Harnessing the latest and future digital and technology-enabled opportunities in sport

As far as social evolutions go, the post pandemic era has led to unprecedented innovations in technology and changes in sport fandom.

In this new global context, company business models need to evolve faster than ever to stay relevant as well as address challenges such as climate change; sanitary conditions; social evolutions; globalisation and digitalization in order to add value for consumers and meet their demands, as well as stay competitive.

Technology is a major driver for development and innovation in today’s world of sport. 

In the current the post Covid 19 era and through recent global shifts, sport fans’ consumption of sports not only increased significantly, but they also changed, with sport fandom is being drawn towards “snackable” content.

Altman Solon’s insights of the 2022 Global Sports’ Survey gives a quick yet detailed overview of the increase in viewership and the technologies that act as catalysts for innovation

Popularity of live sports has made a comeback since the early days of the pandemic. While traditional methods of watching sports remain resilient, many fans are now opting for shorter-form, “snackable” content – a trend that urges the sports industry to balance legacy and emerging digital channels to reach fans globally. Explore these trends and more in the first spotlight from our 2022 Global Sports Survey of 17,000 respondents in 17 countries, led by Matt Del PercioChristoph Sommer, and David Dellea.Read the full analysis here.

The AISTS will be delivering 5 weeks short programme in Digital Technologies and Innovation in Sport in December 2022 (3 weeks) and February 2023 (2 weeks).

During this extensive course, learn how to harness the latest digital & technology-enabled opportunities that will address your current challenges and help you develop future-proof business models. 

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