Innovation and Entrepreneurship in Sport is a two-week, on-site AISTS course for sport managers and professionals. Taking place in Lausanne on 15–25 February 2027, participants learn how to transform ideas into viable sport ventures by developing concepts, business models, prototypes, and investor-ready pitches.
Innovation and Entrepreneurship in Sport is designed to help professionals imagine, build and launch new solutions for the future of sport. Delivered over two immersive weeks in the Olympic Capital Lausanne, the course blends world-class academic input, hands-on challenges, real industry cases and direct exposure to entrepreneurs and investors already shaping the sport ecosystem.
Participants can follow the full two-week journey or select one of the modular weeks:
Week 1: Innovation in Sport teaches you how to develop a new concept, visualise it and build an initial business model.
Week 2: Entrepreneurship in Sport helps you refine economics, design a go-to-market strategy and pitch your opportunity to experts.
Whether you work in a sport organisation or are a professional exploring entrepreneurship in sport, the programme equips you with concrete tools you can apply immediately to create impact in sport.
Across the two weeks, participants acquire a complete set of innovation and entrepreneurship tools tailored to sport:
Week 1 – Innovation in Sport
Week 2 – Entrepreneurship in Sport
By the end, participants can innovate, structure, and pitch viable ideas with confidence.
This programme is designed for individuals who want to drive innovation or build new ventures in sport, including:
The programme runs over two consecutive weeks and is available in three formats:
Option 1: Full Programme (2 weeks: Innovation + Entrepreneurship)
From 15 to 25 February 2026
A complete journey from idea generation to investor pitching. Ideal for professionals and aspiring founders who want end-to-end mastery of innovation and entrepreneurship in sport.
Option 2: Week 1 — Innovation in Sport
From 15 to 19 February 2026
Theme: From idea to draft business model and early validation
Participants: B2B-oriented professionals (federations, clubs, event organisers, consultants)
You will:
Week-1 Challenge: Develop a new concept + prototype + draft business model + user insights.
Option 3: Week 2 — Entrepreneurship in practice
From 22 to 25 February 2026
Theme: From concept packaging to economics, go-to-market and investor pitch
Participants: B2C-oriented profiles, aspiring entrepreneurs, early-stage founders
You will:
Week-2 Challenge: Package concept + define economics + outline GTM + pitch.
| Option 1: Innovation and Entrepreneurship in Sport (weeks 1 & 2) | From 15 to 25 February 2027 | CHF 6,500.- |
| Option 2: Innovation in Sport (week 1) | From 15 to 19 February 2027 | CHF 3,500.- |
| Option 3: Entrepreneurship in practice (week 2) | From 22 to 25 February 2026 | CHF 3,500.- |
