Overview
Digital marketing in sport is increasingly shaped by data, automation and artificial intelligence. Fan engagement, content creation and campaign performance rely on digital capabilities.
This two‑day programme introduces participants to digital marketing in sport, combining strategic foundations with applied use of data and AI‑driven tools. The course explores how marketing decisions are designed, executed and measured.
Participants gain a structured understanding of digital marketing through hands‑on exercises and applied cases. The programme enables participants to enhance engagement, efficiency and performance in sport marketing activities.
