Data Management in Sport

Overview

Data management in sport is central to modern sport organisations, shaping performance analysis, competition management, governance, finance and strategic decision-making. Yet many struggle to translate data into actionable insights.

This two-day programme introduces participants to data management in sport and analytics, designed for non-technical professionals. The course explores how data is structured, combined, analysed and visualised to support organisational decisions.

Participants gain a structured understanding of data use through applied sport examples and hands-on work with Power BI. The programme connects technical concepts with practical application, enabling participants to contribute to data-informed organisational cultures.

Key Learning and Objectives

• Understand how data flows within sport organisations
• Identify relevant data sources and KPIs
• Interpret and visualise data effectively
• Support decision‑making using dashboards and reports
• Engage more effectively with data specialists and analysts

Participant Profile

• Professionals working in operational or strategic roles 
• Staff involved in events, competitions or reporting 
• Managers who work with data but are not specialists 
• Individuals seeking stronger data literacy 

* No technical background required