Corporate Social Responsibility & Sustainability

Many sports organisations do not have indepth insight into the economic, environmental and social impact of their organisational initiatives and activities, including their events. However, the ability to measure and manage this information is crucial for the sustainable development of a sport; from a social perspective  (e.g. youth development), an economic perspective (e.g. reducing amount of corporate travel) and an environmental perspective (e.g. engaging environmentally and ethically responsible suppliers). Furthermore, a comprehensive CSR and Sustainability strategy plays a key role in attracting sponsors, ensuring support from other important stakeholders, and positively harnessing the sport for the benefit of society.

AISTS Open Modules allow individuals from the working world to join the AISTS MAS in Sport Administration participants and gain all of the benefits of a university course and education on a focused topic, and in a condensed time frame. The AISTS Master of Advanced Studies in Sport Administration and Technology is an internationally recognised and unique postgraduate programme in sport management held each year in Lausanne, the Olympic Capital.

AISTS Open Module co-delivered in partnership with:


Schwery Consulting is an independent social enterprise based in Switzerland with a subsidiary in Russia. It supports organisations in the field of social responsibility and sustainability with a focus on sport and well-being.

During two days of practical workshops, participants will be inspired by real life case studies and will learn to use the latest international reporting standard (GRI G4) combined with the Sustainable Sport & Event Toolkit (a practical "How-To-Guide") from our experts.  The Open Module also provides the opportunity to hear first hand from leading sports organisations about their experience developing a sustainability strategy and reporting on their impact.

The third day will lead participants through scenario-based exercises to help reinforce the learning from the first two days.

Key Learning & Objectives

  • To understand how sports (events) positively or negatively impact society
  • To understand how to balance social equity, environmental integrity and economic efficiency in a sport event
  • To have first-hand insight into the challenges and opportunities of sustainability and CSR for an organising committee or International Federation.
  • To understand how sustainability and CSR can be integrated into strategic planning for any given sport organisation
  • To further develop participant’s knowledge of the relevant tools, frameworks and management systems
  • To develop the capability to build and implement a robust and successful sustainability or CSR initiative for a sport event
  • To address the demands of most important stakeholders
  • To apply basic sustainability reporting principles to get insight in the main environment, social and economic impacts of their sports event
  • To identify focus areas for improvement and resource allocation
  • To differentiate from other sports events by understanding appropriate communication methods

Participants

AISTS Open Module participants are professional, part-time or volunteer managers and organisers of international sports events, as well as staff from sport federations and organising committees looking to successfully incorporate CSR and Sustainability into strategy planning for further competitive advantage.

Join an international class of 40 participants currently studying the AISTS Master of Advanced Studies in Sport Administration and Technology. 

Venue

Swiss Tech Convention Center 
Lausanne, Switzerland

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Registration

Registration deadline: 20 April, 2015

IFs and AISTS Alumni Discount:Employees of International Sports Federations and AISTS Alumni receive 20% off the CSR & Sustainability open module fee. Please email info@aists.org to register and to take advantage of the discount.
 

Fee includes:

  • Course Materials
  • Daily lunch
  • Certificate of Attendance 

Schedule 

Tuesday 28 April 2015

09:00 - 09:45    Case Study: Sustainable Motorcycling, Steve Aeschlimann, International Motorcycling Federation 
09:45 - 10:30    Fundamentals of Sustainability & CSR, Geert Hendriks, AISTS 
10:30 - 11:00    Break
11:00 - 11:30    Sustainability in International Sports Federations, Geert Hendriks, AISTS 
11:30 - 12:00    Introduction to Groupwork, Schwery Consulting 
12:00 - 13:00    Lunch
13:00 - 14:30    Prepare your Sustainability Initiative, Schwery Consulting  
14:30 - 15:30    Connect with Stakeholders, Schwery Consulting 
15:30 - 16:30    Case Study: Nestlé Healthy Kids Programme, Cécile Duprez-Naudy, Nestlé
Wednesday  29 April 2015
09:00 - 10:30    Define and Prioritise your efforts, Schwery Consulting  
10:30 - 11:00    Break
11:00 - 12:00    Monitoring and Reporting Part 1, Schwery Consulting 
12:00 - 13:00    Lunch
13:00 - 14:30    Monitoring and Reporting Part 2, Schwery Consulting 
14:30 - 15:30    Case Study: FIFA World Cup Sustainability Report, Christian Stamm, FIFA    
15:30 - 17:00    Presentations of Groupwork, Schwery Consulting 

Thursday 30 April 2015 

09:00 - 10:00   Sustainability, Speaker TBC 
11:00 - 12:30   FIFA's Social Responsibility Programme, Christian Stamm, FIFA
12:30 - 13:30   Lunch
13:30 - 15:00   ITF's Tennis Play & Stay Programme, Tim Jones, ITF
15:00 - 15:30   Break
15:30 - 17:00   Dow Chemicals: The Business Case for Sustainability as a TOP sponsor , Nicoletta Piccolrovazzi, Dow Chemicals 
                    

Register

Speakers

Geert Hendriks, AISTS

Geert Hendriks is Head of Projects at the AISTS (International Academy of Sports Science and Technology), a centre of excellence in sport management founded by nine institutions, including the International Olympic Committee and a consortium of four leading Swiss Universities. Before joining the AISTS, Geert worked for a number of charities and government organisations where he led multi-disciplinary projects related to information management, business administration and fundraising. Prior to this, he worked in The Netherlands as a Project Manager in the financial sector. Currently as Head of Projects, Geert is responsible for AISTS’s range of applied research and consulting projects, working closely with international sports organisations to deliver on a range of initiatives. He is also tasked with the management of its Sustainable Sport and Events Centre, whose goal is to engage and empower cities and event organisers through providing practical and comprehensive resources on sports event sustainability and (corporate) social responsibility. Geert also serves on a number of advisory boards, including the IOC World Conference on Sport for All and City Events. His current research focuses on the private sector’s involvement in sport for development and peace.

Rolf Schwery, Schwery Consulting

Rolf Schwery has an undergraduate degree in Economics (University of Fribourg) and a PhD in Social Sciences (Russian Academy of Sciences). As the previous executive director of the Swiss Academy for Development (SAD), Rolf had the positive experience of managing an NGO through difficult times. He is the founder and executive director of Schwery Consulting. Mandates include evaluation and sustainability reporting projects for the UEFA EURO 2008 and 2012 tournaments, a social research project on the topic of ‘Discrimination in Sport' for Nike, and a review of the 'football and social responsibility' strategy of UEFA. Rolf is a pioneer in the field of Sport and Development, responsible for organising the first international sport and development conferences; he was a member of the Working Group tasked with establishing reporting guidelines for Global Reporting Initiative’s (GRI) Event Organizer Sector Supplement; and is a GRI-certified training partner giving workshops on sustainability reporting to corporations, universities and NGOs.

Daniel Cade, Schwery Consulting

Daniel Cade has an undergraduate degree in Exercise and Health & Business Management from Oxford Brookes in England and holds a Master in Sport Management from CIES in Switzerland. He has been working at Schwery Consulting since 2008. As senior consultant, he manages and provides support on social responsibility and sport-related projects for the social enterprise. Daniel also runs RESPONSIBALL, an online football and social responsibility platform for the football industry, supporting clubs in particular. The platform serves to promote the social role that clubs can play in their communities.

Cécile Duprez-Naudy

Cécile joined the Nestlé Global Public Affairs team in 2008. Her field of work includes primarily nutrition and health issues. She launched and coordinates the Nestlé Healthy Kids Global Programme, aimed at raising awareness of nutrition and healthy lifestyles among school-age children. The programme is present in 68 countries, and reached 6.9 million children directly in 2013, and based on 280+ partnerships with governments, NGOs, universities. Prior to joining Nestlé, Cécile worked for 8 years in Brussels, as Public Affairs consultant, specialized in Agriculture and Trade policies. Cécile is graduated from the Institut d’Etudes Politiques, Lille, France, from the University of Nijmegen, The Netherlands and obtained a master degree in EU Affairs from ICP, Paris, in 2001.

Steve Aeschlimann, FIM

Steve Aeschlimann is Executive Director, Operations at the FIM (International Motorcycling Federation). In this capacity, he leads all the organisation's Social Responsibility initiatives including those concerning the environment. The FIM was the very first International Sports Federation to develop and promote an Environmental Code back in the 90's and, more recently to enter into an innovative partnership with the United National Environmental Programme (UNEP). A former Finance Director in the telecom industry and strategy consultant with McKinsey & Company, Steve decided to leave the "corporate world" to take on a leadership position in the sports world a few years ago, convinced that this was an area where he could have a real impact on people's lives. "Sport, especially through its high profile athletes, is a very powerful channel for educating your people and developing new behaviours globally!"

Tim Jones, ITF

Tim is the Participation Officer for the International Tennis Federation (ITF), having joined in May 2011. Based in London, Tim coordinates a number of strategic-based development projects. These include the ITF Tennis Play and Stay campaign, overseeing the delivery of the supporting programmes Tennis10s (10-and-under tennis), the International Tennis Number (ITN) and Tennis Xpress (adult starter tennis programme). Other ongoing projects under the ITF Tennis Play and Stay campaign include developing a global Clubmark that will raise the minimum standards of delivery for clubs and tennis facilities worldwide; the development of a series of introductory tennis programmes for teenagers; and the health benefits of tennis where a specific taskforce is been established to identify how tennis can be positioned as a model choice of physical activity. Additionally, Tim also administers the ITF Junior Tennis Initiative (JTI) across 115 member nations of the ITF, working closely with the ten ITF Development Officers in their respective regions worldwide to assist nations with developing their national 14-and-under tennis development programmes. During 2013/14, Tim delivered at six international workshops for National Coordinators of the JTI nations. Since 2013, Tim has coordinated the National Association engagement for World Tennis Day (established in 2013), an annual event to raise the awareness of playing tennis.

Nicoletta Piccolrovazzi

Improving the world through sport is more than an Olympic Movement philosophy. It’s a way of life for Nicoletta Piccolrovazzi. And she has the technological resources of one of the world’s leading chemical companies to make it a reality. As Global Technology & Sustainability Director for Dow Olympic Operations, Nicoletta is in a unique position to help organizing committees address technology- and sustainability-related needs with Dow solutions. Among her greatest triumphs is the Carbon Partnership with Sochi 2014. This pioneering program will see Dow implementing energy-efficient technologies and products to mitigate greenhouse gas emissions in Russia. Of course, taking on a leadership role is nothing new for Nicoletta. She previously led the Technical Service organization for multiple businesses, responsible for customer support and technology implementation throughout Europe, the Middle East and Africa. She has been part of Dow since 1989, when she was a Technical Service engineer in Switzerland. Since then, she has held positions in Research & Development and Marketing & Sales. Her expertise covers a range of markets, including coatings, construction, adhesives, paper coatings and flooring.

Christian Stamm

Christian Stamm has been working for FIFA as CSR Advocacy Manager since 2008. In his role, he coordinates the communications efforts in relation to the projects of the FIFA Corporate Social Responsibility Department and manages the initiatives of the environmental programme. He studied marine biology in Canada, and environment and development in England. Before joining FIFA, he worked in Europe and Africa on different development projects in relation to environmental conservation, education, ICT and sustainable development.

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