Overview
Artificial Intelligence is increasingly embedded in performance analysis, officiating, communications, content creation and daily workflows across sport organisations.
This two‑day programme introduces participants to artificial intelligence in sport, combining essential theoretical foundations with practical application. The course explores what AI can do, where its limits lie, and how it is used responsibly in organisational contexts.
Participants gain structured experience using widely available AI tools for real sport‑organisation tasks. The programme connects innovation with governance and ethics, enabling informed and responsible AI adoption.


