2011 Team Projects

Client: International Olympic Committee


Project: IOC Technical Manual Analysis and Assessment

The International Olympic Committee (IOC), through the Games Management Framework, outlines the range of services to be delivered to a variety of Games Clients. This knowledge transfer, in the form of technical manuals, enables current OCOGs to define and implement the planned services. The aim of this project was to review the manuals used by the OCOGs, identify the services delivered to various clients, and develop a summary spreadsheet. Based on this, the team conducted a gap analysis providing a basis for recommendations to improve the existing framework, specifically, clarity, efficiency, and transfer of knowledge.

Client: International Olympic Committee


Project: Benchmark how the international sport organisations are managing strategic planning initiatives: what, how, challenges, etc. 

Confidential Project 

Client: Sportcal


Project: 20 Years of Media and Sponsorship in Professional Sports

SportCal is a leading sport market intelligence website providing comprehensive information for a variety of clients in the sports industry. In order to underline their 20th anniversary conference held in May 2011 in London, the team was asked to investigate, research and visualise some major changes and developments in sport ever since. Media and sponsorship agreements and volumes turn out to be the most impressive drivers within professional sports - detailed analysis and data comparisons were made for global mega sport events like Olympic Games and the FIFA World Cup, but also for local big sports like Cricket in Asia and the NFL for North America.

Client: International Fencing Federation (FIE)


Project: Creation of the ‘FIE Super Masters’ Marketing Plan

The FIE needs to ensure a successful and sustainable future in the fast changing sports world.  Therefore the federation is working on a new marketing campaign to target different fronts.  The main goals of the ‘FIE Super Masters’, a promotional event to debut in 2013, is to attract a younger generation and larger media viewership.  With these two main goals, the event would appear more attractive to sponsors and therefore increase the revenue in the commercial rights section. To ensure the successful implementation of the event, the team reviewed and analysed the internal and external environment of fencing to create tangible recommendations for the ‘FIE Super Masters’ marketing plan.

Client: Dartfish


Project: Market Analysis of International Federations’ Use and Needs of Video Platform Solutions

The objective of this project is to perform a market analysis on the use and needs of video platforms and technologies amongst the international federations in Lausanne.  The team worked with Dartfish to target seven federations (FIH, FIG, FIVB, FITA, FIE, FEI, FILA) and conducted interviews with marketing and development specialists within the federations to try to understand their current use of online video platforms. The team aimed to establish the federations’ individual priorities and to present an ideal online video solution for international federations.

Client: FAI


Project: Development of a Marketing Plan for FAI

The World Air Sports Federation (FAI) has recently taken new strategic initiatives in order to promote their sports and increase awareness. Based on this strategic plan, the objective of the project was to develop a marketing plan for Air Sports by conducting a research on their market positioning. This plan provides recommendations on how the FAI could improve quality, visibility and branding of the events, aiming at generating new revenues and enhancing brand equity.

Client: World Orienteering Championships 2012


Project: World Orienteering Championships 2012: Attracting Spectators and Media Coverage

The World Orienteering Championships will be taking place in Lausanne, Switzerland from July 14th -21st 2012. There are three main goals for this project that the organising committee would like to achieve leading up to, during and following this event. The two main objectives of this assignment are to provide a plan along with a set of recommendations to increase the number of spectators for the event as well as expand the amount of print and social media coverage surrounding the event. Through these first two objectives, the team was also able to provide a suitable proposal to facilitate an increase in clubs in the French Speaking Cantons of Switzerland.

Client: WSF


Project: Strategic Analysis of the WSF

The World Squash Federation (WSF) is the international governing body recognised by the International Olympic Committee for the sport of squash. The WSF was founded in 1967 headquartered in Hastings, England, consisting of 135 National Federations as of 2011. The aim of this project was to provide a strategic analysis of the WSF and provide recommendations to position the WSF as the global leader of the sport of squash. The recommendations seek to ultimately ensure the organisational improvement and commercial development of the WSF and assist it in any future bids for Olympic inclusion.

Client: SportAccord


Project: Development of a Generic Volunteer Program Toolkit for SportAccord’s World Multi-Sport Games

SportAccord, the umbrella organisation for all international sports federations, hosted its first ever Multi-Sports Games, the World Combat Games in 2010. Such an event could not have been possible without the help of volunteers. Thus, the goal of the AISTS-MSA 2011 team assigned to this project was to elaborate a generic volunteer program that will be part of the Multi-Sports Games Sustainability Programme based on “best practices” found in the sports industry with a particular focus on making it applicable as an economically sustainable toolkit.

Client: AISTS


Project: International Federations in the Social Media Landscape

Social media has become a major part of the shift in the way people and organisations communicate, produce and exchange a wide range of information. International Federations are not immune to these new realities and must step up to learn and engage in these new environments. This project aimed to gather information from the International Federations in the Summer and Winter Olympic programmes, in order to better understand their usage and implementation of social media strategies. A clear and practical toolkit was offered to the organisations that participated in the research, which should help them formulate and implement their social media strategy in accordance with their size, budget and overall strategy.

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