Consistently Ranked The World’s #1 Master In Sport Management Programme. Learn more about the MAS Programme!

Consistently Ranked The World’s #1 Master In Sport Management Programme. Learn more about the MAS Programme!



ClientEuropean Professional Club Rugby (EPCR)
Project: Developing a communications and public relations strategy for the EPCR Champions and Challenge Cup 2016-2017

The EPCR is the organiser of the European Rugby Champions Cup, the European Rugby Challenge Cup and the Challenge Cup Qualifying Competition.  In 2017 the European Rugby Challenge Cup and Champions Cup finals will be staged in Edinburgh, Scotland in April and May.  The focus of the project will be to develop the communications and public relations strategy through multiple media platforms for the 4 key matches to be played in April and May, primarily focusing on the lead up to the matches.  The desired targets of the project are to increase tickets sales (compared to the 2015/2016 season), ensure that the digital spectator experience is of its highest standard and improve the image of the EPCR brand over the course of the 4 matches. Watch here.

ClientInternational Ski Mountaineering Federation (ISMF)
Project: The market size of ski mountaineering  

The ISMF is the international governing body for ski mountaineering competitions. It was granted ‘Full IOC Recognition’ in August 2016 and is now a member of the International Olympic Committee’s recognized international federations. The ISMF’s goal is to have ski mountaineering added to the Winter Olympics in Beijing in 2022 and to the Youth Olympics Games in Lausanne in 2020.  The project objective is to perform both a qualitative and quantitative research study to determine the market size of ski mountaineering. The main focus of the study is to identify how many elite/amateur athletes practice ski mountaineering, the geographical distribution of ski mountaineering, the emerging ski mountaineering markets and determine what is the fan base of the sport.

Client: International Olympic Committee (IOC)
Project: Retention of young people in organised and competitive sports

The IOC has identified the need for a report on the global issue of youth retention in organised and competitive sports.  The focus of the project is to provide a global overview of the topic of youth retention in sport and to investigate youth retention strategies in specific countries.  The project will include an overview of the issue globally, provide case studies on strategies being implemented by countries, governments and sports organisations, and conclude with some best practices. The team will provide five reports on five countries to account for geographic and cultural differences in the phenomenon. Watch here.

Client: International Volleyball Federation (FIVB)
Project: Framing the FIVB’s development standards 

The FIVB is the governing body responsible for all forms of Volleyball on a global level. The FIVB directs 222 National Federations (NF), who are divided into 5 categories, which define the level of support for the development of volleyball in each country (including beach volleyball). The NF categorisation system has a direct impact on administrative fee charges and the level of support granted, as well as other parameters.  The FIVB’s aim is to assess the categorisation standards system and consider potential changes to enhance the structure. Therefore, the goal of the project is to define the NF categorisation parameters in order to streamline the current process and allow reflections for future improvements. Watch here.

Client: International Olympic Committee (IOC)
Project: India beyond cricket: addressing the drivers of sport in India

The United Nations projects that by 2022 India will be the world’s most populous nation, with some reports also predicting that India could be the world’s largest economy by 2030.  However, in a sports context, and specifically within the Olympic Games, India is yet to emerge as a dominant force on the world sports stage. Whilst India has had great success in cricket, it has not yet competed at the same level as other comparable nations in other sports. In the context of the Olympic Games, India is perceived as having a limited interest in both participating in sports and watching or engaging with the Olympic Games. The challenge is to understand whether this perception is true, and if so, why this is the case and how it can be changed. Watch here.

ClientLagardère Sports
Project: New revenue streams from sports video content on digital platforms

Lagrdère Sports is one of the world’s leading sports and entertainment agencies, with a global network of local experts dedicated to delivering innovative solutions that meet their clients’ needs.  Lagardère Sports wish to increase new revenue streams from sports video content on digital platforms by identifying and targeting dedicated sports fans in specific markets to expand their client base. Their target is to attract new sports that are part of the Olympic family and to maximize efficiencies and performance for the International Federations who have already selected Lagardère to represent their media rights.  Their current media offer is focused around live sporting events and major championships in Olympic sports and football. Lagardère would like to focus on digital business development of key strategic sports properties. Watch here.

Client:  Swiss Sports Medicine Society (SSMS)
Project: Development of a sponsorship concept to attract new sponsors

The SSMS has existed since 1949 and is a 1000+ members medical society which represents sports medicine. It is mainly responsible for the continuing education of doctors in the field of sports & exercise medicine and organizes educational events such as an annual 2-day medical conference for its members. The SSMS has made the strategic decision to develop a strong communication and sponsorship concept in order to approach sponsors in new fields. The project involves the benchmarking of other sport medicine societies and providing the client with a list of assets and potential sponsors with a focus on the annual conference. Watch here.

Client:  World DanceSport Federation (WDSF)
Project: Surveying the WDSF members to better understand their needs and support the development of dance competition 

The WDSF is the world governing body for DanceSport and was founded in 1957.  The WDSF identified the need to gather internal information from its 89 members to improve knowledge on NFs in order to encourage the participation and involvement of members, enhance the development of dance competition, promote continuous improvement within the Federation.  The purpose of the project will be to develop a survey process to capture key information, which is to be reused in the future, including project planning, questionnaire, data analysis and key findings.  It will follow four phases of a methodology defined by the team, for a period of 6 months, and will be executed from the offices in Lausanne. Watch here.