Image by Canva

The 5th episode of the monthly series of the AISTS Alumni Talks will take place on Wednesday, 4 November at 18:00 CEST.

Topic: New opportunities for Sport Through Sustainability

Sport events are in survival mode! The current health crisis has led to some of the world’s largest sports event being cancelled or postponed and sport will never be the same again. But what if we use the current situation as a wake-up call, an opportunity to make fundamental changes to become stronger and prepared for any future crisis that may hit us. A healthy and sustainable business model for sport events can help recovering society and provide solid foundations for the future of those working in sport.

In this webinar, you will receive first-hand insight from people working with Olympic sports, corporations and commercial event.

Meet the Specialists

Vanessa Rueber, Enviro Marketing Operations Coordinator, Patagonia

Vanessa is Canadian of Swiss descent. Wife, mother, athlete, friend, sister, dog owner and a sustainability campaigner.  She is a Nature Lover, an outdoorswomen and an ecolover.  

She has worked in the sporting goods industry for the past 15 years.  Before that, she worked with children who came from all over the world to an international camp.  For the past 5 years, she has been working for Patagonia. 

Patagonia is an outdoor company founded by Yvon Chouinard in 1973 and based in Ventura, California. We make kit for silent sports – skiing, snowboarding, surfing, fly-fishing, climbing and trail running. And everything we do goes back to one consistent mission statement: We are in business to save our home planet.

Somesh Dutt, Manager, Events Classification & Sustainability, Federation Equestre International, AISTS Class of 2013

Somesh has been a huge proponent of resourcefulness and continuity in every facet of life, and that is his binding connect to sustainability.

He is a materials science engineer by first education and then MAS 2013. He has had different roles in management consulting in his earlier life before he was fortunate enough to move to working dedicatedly in an Olympic sport with an animal he adores.

Currently, at the FEI, his responsibilities revolve around developing some promising programmes/policies – of which FEI Sustainability is one.

Somesh finds perspective in life via sports and heavy metal music. He madly loves horses, football, and rowing.

Riikka Rakic, Head of Sustainability, International Biathlon Union, AISTS Class of 2005

Riikka has been working in sport for the last 15 years. After graduation from AISTS in 2005, she joined the International Ski Federation (FIS) where she headed the communications department until 2013. Setting up her own firm, Niesen Marketing, she then moved on to advise bidders for the Olympic Winter and Summer Games 2022 and 2024 on their event legacy and sustainability concepts, before joining the 2019 FIS Alpine World Ski Championships as Head of Sustainability and MarCom advisor. From 2017-early 2020, Riikka led FIS Academy’s project “Get into Snow Sports (GISS)” designed to secure a legacy for snow sports in China post the 2022 Games. She currently serves as Head of Sustainability for the International Biathlon Union (IBU).

Related Articles

Experience the world of sport in the Olympic Capital

Participants attend several full-day workshops throughout the programme to experience sport. These sessions are delivered by the sport organisations and federations themselves and provide a unique hands-on experience and well as an ideal opportunity to connect to our alumni and experts working in the industry.