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The 3rd episode of the monthly series of the AISTS Alumni Talks took place on Thursday, 27 August at 7pm CEST.

The topic of the webinar is Football from Different Perspectives, as the Panel is made of football experts from different areas: a federation (FIFA), an agency (Clubs Affairs) and a brand (adidas).

Meet the Specialists

Siri Wallenius, Club Affairs, AISTS MAS2017

Siri is an AISTS graduate (2017) from Sweden. She is a project management specialist, serving as Managing Partner at Club Affairs, an independent advisory group focused on football strategies. providing tailor-made services to football clubs, leagues and organisations. Her career path includes the Embassy of Sweden in Lisbon, International Olympic Committee, UEFA and European Club Association (ECA). hile at ECA she was project lead of the review of the UEFA Women’s Champions League format and commercial concept that will be introduced from 2021/22. She is a strong believer in the egalitarian and balanced football industry.

Marely Flores

Marely Flores, FIFA, AISTS MAS2008

Marely is an AISTS graduate (2008) from Mexico with more than 10 years of experience in international Events and Project Management. The projects in which she has been involved include Olympic Games, World Championships, FIFA World Cups, top European competitions while at the International Tennis Federation, International Boxing Association, UEFA and FIFA. One of her more important milestones was the planning and delivery of the FIFA Women’s World Cup France 2019.

Tom Vinkenvleugel

Tom Vinkenvleugel, adidas, AISTS MAS2007

Tom is an AISTS graduate (2007) from The Netherlands. For 5 years in Adidas in Sports Marketing, he was managing the full athlete, clubs, federations and events portfolio of all sports in Latin America. Since 2020, as Director Business Football he is responsible for the full Football Business of adidas in Latin America. Before joining adidas, he worked 5 years in cycling in Europe, mainly working for the Swiss National Cycling Federation.

Experience the world of sport in the Olympic Capital

Participants attend several full-day workshops throughout the programme to experience sport. These sessions are delivered by the sport organisations and federations themselves and provide a unique hands-on experience and well as an ideal opportunity to connect to our alumni and experts working in the industry.