Sport Advisory Services

Dr Claude Stricker served as Executive Director of the AISTS – International Academy of Sports Science and Technology – from 2002 to 2023. He led the creation and development of the AISTS Master in Sport Management & Technology and expanded AISTS’s executive education programmes across Switzerland, Japan, China, Morocco, and South Korea.

Prior to AISTS, Dr Stricker was Professor in business information systems at the Swiss University of Applied Sciences and a research associate in technology management at EPFL. His areas of expertise include management, economics, information systems, and business process design.

He currently chairs the Icare Institute for IT research and development in Valais. He also played a key role in Switzerland’s 2026 Winter Olympic bid as Director of Innovation, Legacy, and Sustainability.

Dr Stricker holds a PhD in Economics and Management Science from the University of Lausanne, along with advanced degrees in Business Information Systems, Management, and Sport and Physical Education.

With a rich background in sport, he competed in alpine skiing at three Winter Universiades, winning FISU European Cups. He also served as coach, technical director, and race organiser in Swiss ski associations, and competed professionally in windsurfing. Earlier in his career, he taught physical education in Swiss public schools.

Cedric VdB is the Executive Director of the International Academy of Sport Management (AISTS), located in Lausanne, the Olympic Capital. AISTS contributes to making sport better by delivering executive training programmes for managers and leaders of international sport organisations, as well as conducting applied research.

Prior to joining AISTS in 2021, Cedric worked for over a decade at the International Olympic Committee. He held various positions across the organization, working on strategic projects such as Olympic Agenda 2020 and Olympic Agenda 2020+5, the review of the delivery model of the Olympic Games (the New Norm) and Brand Management.

Cedric holds a Master of Advanced Studies in Sport Management and Technology from AISTS, as well as a MSc in Electronics and Telecommunications Engineering from UCLouvain. After years of track & field, his sport practice focuses now mostly on triathlon, cross-country skiing and some surfing.

Guilhem Serre is a sport marketing professional with a strong background in event management and strategic communication. He currently serves as Marketing Manager at AISTS (International Academy of Sport Science and Technology) in Lausanne, where he leads branding, digital campaigns, and outreach initiatives to promote academic and professional programs in global sport management.

Guilhem began his career in sport event operations, interning at Grand Chelem Events SA and the Sports Department of the City of Nyon, gaining hands-on experience in organizing major sporting events. During the COVID-19 pandemic, he took on the role of Marketing Manager at Greenastic, adapting brand strategy and digital engagement for a sustainable gardening startup.

He holds a Bachelor’s degree in Management from HEC Lausanne and a Master’s in Sport Event Management from ISSUL (University of Lausanne). A handball player for over 20 years, Guilhem is deeply passionate about sport in all its forms and brings this energy into every project he leads.