Michel Alarcon

7 years' experience in Market Research Consulting Agencies: analysing and providing recommendations on Brand Communication, TV Advertising and Brand Equity.


Master of Management in International Trade, University Paul Cézanne, Aix-en-Provence, France

Bachelor Degree in Economics & Management, University Paul Cézanne, Aix-en-Provence, France

Work Experience

Associate Director, Client Service, IPSOS ASI, Geneva, Switzerland

• Managed client relationship relationships on multi-country projects

• Analysed market research data for FMCG brands

• Provided recommendations on advertising optimisation, communication strategy and brand equity building

• Delivered and presented market research reports to clients

• Responded to the RFQ and prepared study proposals

Market Research Executive, Millward Brown, Geneva, Switzerland

• Coordinated multi-country research studies on brand communication, brand equity, and TV advertising

• Measured the efficiency of the sponsorship and online advertising of international sport events

• Involved in all key phases of market research projects: study design, analysis, interpretation of insights, and presentation of findings to the client

Sports Achievements

• Silver Medal in Junior French National Rowing Championship (2003)
• Bronze medal in University French National Rowing
Championship (2005)

AISTS Founders