2008 Team Projects

Client: IOC, City of Lausanne & Canton of Vaud

Project: SportNet - A Sport Event Management Project

SportNet was created as a one day event of fun sporting activities to bring together the staff and families of the International Sports Federations and Organisations in Lausanne, Olympic Capital, and Canton of  the Vaud. Unfortunately, SportNet had to be cancelled due to a low number of registered participants. The report will go through the planning process from conception, to the events and reasons that led to the cancellation. It will also serve as a guide for next year’s edition of SportNet.

Client: Geneva Marathon

Project: Geneva Marathon Event Guide and Knowledge Transfer Platform

The aim of the project is to help the Geneva Marathon organisation in centralising all information pertaining to the organisation, implementation and management of the event. Therefore a concise and easy-to-read event guide, containing a checklist of all main tasks and deadlines for the heads of commissions; and a knowledge-base system (Wiki) where documentation is uploaded by board and committee members for the purposes of storing, viewing, sharing and editing all relevant information related to the organisation of the event were developed. Through these innovative tools, the project is looking to improve the communication between commissions.

Client: Grand Chelem Management SA

Project: Allianz Suisse open Gstaad - Conceptualizing Side Events

The team was mandated to assist the Grand Chelem Management S.A. (GCM) to increase spectator attendance through conceptualising side events for the Allianz Suisse Open Gstaad 2008 (ASOG). Three side events were approved by the client; the Swiiss Open (Nintendo Wii Experience), Tennis Ball Challenge (guessing the quantity of tennis balls in a container), and the Olympus Photo Wall (life size images of the players). The 2008 ASOG will be a ground breaking season for GCM, providing new and memorable ASOG experiences to the Swiss tennis fans.

Client: Gymnaestrada Lausanne 2011

Project: Project Management & Communication Tool for the WG-11 and Beyond

In 2011, the City of Lausanne will host the 14th World Gymnaestrada – an international noncompetitive event of the International Gymnastics Federation – attracting over 20’000 participants of all ages from countries spanning the globe. The goal of hosting a successful event depends on the accomplishment of thousands of tasks across various sectors. Therefore, an easy to use project management and communication tool was developed and implemented by the team for the Organising Committee. The purpose of this tool is to enable the Organising Committee’s managers to set, monitor and control their specifi c objectives so that deadlines are met on time.

Client: International Federation of Basque Pelota (FIPV)

Project: A Design Concept, Working Model and Implementation Plan

The team was tasked to propose ways to develop interest for the sport of Pelota Vasca (PV) in Switzerland and other countries by creating a design concept and working venue model for a fi rst PV court in Lausanne, as well as an “action” plan for implementation. After developing a set of objective criteria to evaluate each proposed design, the team concluded that adapting a tennis “practice wall” was the most practical and cost-eff ective way to develop PV venues and still retain the “soul” or “essence” of the sport.

Client: World Federation of Sporting Goods Industry

Project: Analysis of Brand Exposure at Olympic Games and World Championships

The goal of the study is to objectively measure and comparatively analyse the brand exposure of the major sport goods and equipment manufacturers during Olympic Games and IF World Championships under the scope of study. The study involves analysis of manufacturer identification guidelines for 15 Olympic sports and footage analysis of eight sports short listed under the scope of the study along with a study of various camera positions in use. The research also aims to make recommendations for maximising manufacturers’ interests through proposing ways to optimise brand exposure.

Client: International Mountaineering and Climbing Federation

Project: Image Analysis & Marketing Plan

The mandate for the team was to develop a marketing plan, which will help the UIAA realise and optimise its commercial potential. The team had over the past few months re-examined certain aspects of the organisation like its values, images, communication and branding. The proposed marketing plan is a result of this critical evaluation and contains a series of recommendations and action plans in these key areas, which, if implemented will enable the UIAA to achieve its commercial objectives and also re-establish its position in the mountaineering world.

Client: Euro 2008 SA

Project: Measuring the Impact and Challenges of the EURO 2008 on Public Authorities of Hosting Cities

The project objectives are to obtain a quantitative understanding of the impact of the EURO 2008, within the four major sectors (tourism, transportation, security & health, fan zone), on the public authorities of the hosting cities. Due to the fact that the football tournament is increasingly moving out of the stadium, the host cities face more complex challenges in terms of operations and logistics. Since the host cities are essential stakeholders of the EURO 2008, UEFA intends to better understand, document and use the results as reference parameters for future European Football Championship events.

Client: Flon Events Sàrl

Project: Event Concept for the Lausanne Urban Sport Competition

The organisers of “Downtown Lausanne”, a celebration event for the opening of the newly constructed Flon and surrounding area, required a sporting event concept to be a part of their 24 hour party. Titled the “Urban Competition”, we designed a mass participation physical fi tness test that represented daily activities and integrated the urban environment of the area between Pont Chaudron and Pont Bressiere. Participants experiment with eight physical movements in the circuit, and fi nish by receiving an evaluation of their strengths and recommendations for specifi c activities that suit their skills.

Client: Laboratoire Anti-Dopage de Lausanne

Project: Strategic Plan of the Swiss Laboratory for Doping Analysis

The Swiss Laboratory for Doping Analyses (LAD) in Lausanne is one of the fi nest labs in the world. However, increasing competition and challenges at the LAD required a strategic analysis. The insights from this analytical study provided valuable knowledge about the industry, competitive advantages and opportunities. A strategic plan has been drafted with actions to be taken, key performance indicators and a timeline. By implementing the strategic plan, the LAD would be able to attain better competitive advantage and retain their position as market leaders. 

Client: International Motorcycling Federation

Project: Evolution of Women in Motorcycling

This study aims at assessing the evolution of women in motorcycling since the creation of the CFM (Commission Femmes et Motocyclisme) in 2005, as well as providing recommendations for the future. Questionnaires were collected from the Motorcycling National Federations (MNFs), as well as male and female riders. From the survey, it appears that the situation of women has improved quantitatively. However, there are diff erences in the results according to the disciplines and the continents studied and men are still far ahead of women. The recommendations drawn upon the survey primarily target clubs, MNFs, the CFM and FIM.

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