AISTS Client Team Projects 2014 - Market Research into MSV’s Newly Identified Target Markets


With the new cantonal House of Sport (MSV, Maison du Sport Vaudois) opening in 2015, this project aims to conduct indepth primary research on the identified MSV target markets to better understand their needs, motivation, and objectives, and toconsequently enable GSL to better align its services and communication strategy to their potential clients.


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