The Business of Sport Continues in Tokyo


AISTS was in Tokyo, Japan last week at the University of Tsukuba, lecturing to the TIAS (Tsukuba International Academy for Sport Studies) Masters Programme on the topics of Finance and Economics of Sport.

This was the 5th joint seminar between AISTS and TIAS, within the context of the ‘Sport for Tomorrow’ programme. The ‘Sport for Tomorrow’ programme is designed to leave an educational legacy through to the Olympic Games in Tokyo in 2020. It aims to promote the Olympic Movement around the globe, which included the creation of the TIAS.

The AISTS Chairman of the Scientific Committee, Professor Daniel Oyon, Head of Football Administration at Real Madrid FC, Mr Jose Ramon Capdevila and Media Relations Manager at FIFA and AISTS Alumni 2011, Ms Thayssa Plum, all presented to the TIAS class.  The class was made up of 18 participants from 13 countries, all with various professional backgrounds, aspiring to be the next generation of sports leaders.   

The key objective of the week long seminar was to provide a basic understanding of the current accounting and commercial systems used in professional sports organisation.  Thayssa Plum, who was the AISTS 2011 recipient of Future Female Leader Scholarship, provided an in-depth session on the business operations of FIFA with a specific focus on past and upcoming FIFA World Cups. Prior to that, the group had introductory lectures to accounting and the analysis of financial statements through a diversity of sports case studies.

The TIAS students analsysed, in parallel to lectures and discussions, various financial reports from Juventus, Olympique Lyon, Borussia Dortmund and Arsenal Football Clubs. Results were presented and discussed at the end of the week, addressing specific questions such as:

  • What are the main costs and sources of income for a certain club?
  • How are clubs financially managed?
  • What are the financial values of clubs?
  • Would you invest in a certain club, why or why not?

Ralph Stöckli, High-Performance Sports Director, Chef de Mission for Rio 2016 at Swiss Olympic and AISTS Alumni 2007 also paid a visit to the Tsukuba University.  He was in Tokyo for the preparation of the Swiss Olympic team for Tokyo 2020. Representatives from the university and several Japanese athletes gave Mr Stöckli a tour of Tokyo's outstanding training facilities that will be available for the countries athletes during the Olympic Games in 2020.

Ralph Stöckli, Swiss Olympic and AISTS Alumni 2007, with Japanese athletes.


TIAS is committed to educating the future leaders of sport in Japan, in preparation for the Tokyo 2020 Olympic Games, through their Master’s Programme in Sport and Olympic Studies which runs for 18 months. AISTS has been delivering the SEMOS™, the Sport Event Management and Organisation open module, in Tokyo for the past 2 ½  years and will continue to do so in 2017.  The AISTS SEMOS™ certified training programme is designed to help participants acquire the knowledge and know-how to plan, prepare and operate successfully complex large scale sporting events.

Geert Hendriks, AISTS Head of Projects said, “Both Japan and Switzerland will be hosting Olympic Games in 2020. I’m very pleased to see that AISTS can use its experience and network to support TIAS and ensure a pool of skilled sports administrators to prepare and deliver successful Games in both countries.

Geert Hendriks, AISTS, presenting the most recent AISTS sustainability publication from the Rio Games. 


About the AISTS

The International Academy of Sports Science and Technology (AISTS) was founded in 2000 by the IOC and leading Swiss institutions and universities. A not-for-profit foundation, the AISTS is committed to professionalising sports management through continuing education, applied research and an engaging platform for industry connections. Our flagship programme is the postgraduate Master of Advanced Studies in Sport Administration and Technology – educating aspiring sport managers from all over the world since 2003. Each year, the AISTS delivers over 900 hours of continuing education, workshops, seminars and projects, bringing together over 140 international sports experts in the sciences of Management, Technology, Law, Medicine, and Sociology – all in the efforts of building a better world through sport.

About the TIAS

Tsukuba International Academy for Sport Studies (TIAS) is the international sports academy to promote global human resources who can lead the international sporting world for the 21st century. As part of the project of "Sport for Tomorrow" pledged by the Japanese Government for Tokyo Olympic and Paralympic Games on 2020, TIAS is established at the University of Tsukuba. To be based in the University whose past principal is Prof. Jigoro Kano, the 1st IOC member from Asia, TIAS will organize the master programme and open modules for international and domestic students. With internationally renowned professors, TIAS will contribute to international development as the legacy of the 2020 Tokyo Olympic and Paralympic Games.

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