Jingyi ZHANG


3 years of Marketing and Communication experience in the transport industry in China; 2 years in Media Production and Transport Operation for the Nanjing Youth Olympic Games and Asian Youth Games

Degrees

Master of Law (International Relations), Fudan University, Shanghai, China

Bachelor of Economics (International Economics and Business), Nanjing University of Finance and Economics, Nanjing, China

Work Experience

Marketing and Communication Manager, China Eastern Airlines, Shanghai, China     

  • Set up and implemented marketing plans to improve brand image and support sales
  • Managed advertising campaigns, social media and traditional media; organized events
  • Developed and coordinated internal and external communication programs
  • Served as official spokesperson, dealing with crisis management
  • Established and maintained relationship with stakeholders, government entities and industry associations

Advisor, Transport Operation Team, Nanjing 2014 Youth Olympic Games and 2013 Asian Youth Games, Nanjing, China  

  • Participated in transport planning
  • Formulated emergency plans with internal departments and external organisations 
  • Communicated and coordinated with Main Operations Center
  • Trained volunteers and oversaw transport services for VIP’s
  • Helped compile communication handbook, transport guide and work manual

Consultant, Executive Director’s Office and Communication Department, United Nations Institute for Training and Research, Geneva, Switzerland

  • Conducted China-Africa Cooperation Research
  • Liaised with Authorities and Leaders Global Network
  • Promoted UNITAR’s training programs
  • Managed preparations for conferences   

Sports Achievements

• National Swimming Athlete - First Grade


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