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Sports Entrepreneurship

18 Aug 2014 to 20 Aug 2014
Lausanne, Switzerland
Attending count :
Total spot :
Fee :
CHF 1 700.00


The Sports Entrepreneurship module provides a practical approach to entrepreneurship in sport. Lectures are a blend of experts from the EPFL and UNIL, as well as entrepreneurs from the sports industry sharing their experiences, challenges and lessons learnt. The module provides a practical approach in the form of a workshop where participants are provided with the tools and support to develop entrepreneurial business models.

AISTS Open Modules allow individuals from the working world to join the AISTS MSA participants and gain all of the benefits of a university course and education on a focused topic, and in a condensed time frame.
The AISTS MSA (Master of Advanced Studies in Sport Administration and Technology) is an internationally recognised and unique postgraduate programme in sport management held each year in Lausanne, the Olympic Capital.

Key Learning & Objectives

  • To understand key sources of innovation, in particular user innovation
  • To understand entrepreneurship from a process perspective
  • To provide an overview on major concepts in entrepreneurship and technology commercialization
  • To gain a practical understanding of how to develop intrapreneurship within organisations
  • To stimulate the thinking about business opportunities in the sports area
  • To share with a serial entrepreneur, the key learning’s of entrepreneurship, intrapreneurship and small to medium enterprise (SME) management
  • To model a few business models found in sport and to understand what differentiates or not these models from monetary driven business models
  • To define the common elements in business models for sports
  • To unfold potential opportunities in sport for new business models


AISTS Open Module participants are professional, part-time or volunteer managers of international sports organisations, organisers of events or people from outside the sports industry wanting to get a holistic understanding of specific sport related topics.


Uranus Conference Room, Innovation Park, Building D
Campus of the EPFL (Swiss Federal Institute of Technology Lausanne)
Lausanne, Switzerland


Registration for this module is now closed.
Registration will close on Wednesday, 13 August 2014.

We advise you to register early as space is limited.

Members and employees of International Sports Federations receive an exclusive discount to all AISTS open modules. For details, please contact us at +41 (0)21 693 85 92 or email


Monday 18 August 2014

09:00 - 10:30     From User Innovation to Entrepreneurship, by Marc Gruber

11:00 - 12:30     Key Lessons learned by a Serial Entrepreneur, by Remi Walbaum

13:30 - 14:15     Intrapreneurship, by Nadine Reichenthal

14:15 - 15:00     Intrapreneurship in Sport: Case Study of the WTF Global Membership System, by Jean-Marie Ayer

18:00 - 21:00     Sport Entrepreneurial Case Studies:

                               Ahmad Almajed, Pro-Vision Sports Management

                               Laurent Sturtz, Arena Events

                               Carola Schoch, Swiss City Boot Camp

                               Riikka Rakic, Niesen Marketing 


Tuesday 19 August 2014

09:00 - 10:30     User Driven Concept Innovation and Marketing, by Topi Lintunkangas

11:00 - 12:30     User Driven Concept Innovation and Marketing, by Topi Lintunkangas

13:30 - 15:00     User Driven Concept Innovation and Marketing, by Topi Lintunkangas


Wednesday 20 August 2014

09:00 - 10:30     Business Model Generation: Business Models, by Boris Fritscher

11:00 - 12:30     Business Model Generation: Design Thinking, by Boris Fritscher

13:30 - 15:00     Business Model Generation: On-going Process, by Boris Fritscher




Ahmad Almajed
Ahmad Almajed has more than 10 years of experience in sport business and events management, and graduated from the AISTS MSA in 2007. He is the Founder of The 3 Triathlon Club (2010), Founder and CEO of Pro-Vision Sport Management Company (2008), Founder and Managing Director of Extreme Sports Retail and Distribution Company (2004), and Founder of Kuwait Extreme Team (2003). Mr Almajed has participated in 82 international races and is proud to be the first IRONMAN triathlete specialist from Kuwait. He is also a keen mountaineer, having reached a few peaks such as Mt Elbrus, Mt Kilimanjaro, and Mt Kinabalu. Mr Almajed places objectives high, both in business and in sport.
Jean-Marie Ayer
Dr. Jean-Marie Ayer has been Secretary General of World Tae Kwon Do Federation since February 2012. Dr. Ayer is a founder and serves as Director of Dartfish SA. He served as director of the WTF's Lausanne office over the past six years. His background is in finance, administrative and innovation management at companies including ABB Power Generation and Swisscom International. Dr. Ayer wrote several text books for economics at secondary and college students in Switzerland. He earned his Master's and Ph D degrees in Economics at University of Fribourg. He speaks French, English and German.
Boris Fritscher
Boris is the Prof.chargé d’enseignement at the University of Applied Science HEG Neuchâtel, doing his PhD in Information System at University of Lausanne with Prof. Yves Pigneur. His area of research focuses on the topic of Computer Aided Design (CAD) and tools, which can support the design of better business models. As a teaching assistant, he has built experience in presenting Business Model Generation and organizing workshops.
Marc Gruber
Marc Gruber is full professor at the College of Management of Technology at EPFL where he holds the Chair of Entrepreneurship and Technology Commercialization (ENTC). Marc Gruber joined EPFL in the fall of 2005 coming from the Munich School of Management, University of Munich, where he was the vice-director of the Institute of Innovation Research, Technology Management and Entrepreneurship (INNOtec) and manager of the ODEON Center for Entrepreneurship. He has held several visiting scholar posts at the Wharton School, University of Pennsylvania, where he conducts research on technology commercialization and entrepreneurial marketing.
Topi Lintunkangas
Topi Lintukangas is the current Managing Director of SEK & GREY, a leading Marketing and Consulting Agency based in Helsinki. Topi has 15 years’ experience of business development work with brand strategies, design, product development and creative teams both in Finland and international settings.
Riikka Rakic
Riikka has more than 15 years of communications and marketing experience in sports and management/IT consulting industries. Upon graduating from the AISTS Master of Sports Administration in 2005, Riikka went onto work for FIS as Head of Communications. In 2013, she founded her sports marketing agency, Niesen Marketing. She has worked at two Olympic Winter Games, 12 editions of FIS World Ski Championships, and several editions of FIS Tour de Ski. Riikka has lived in five countries, and has a working knowledge of seven languages
Nadine Reichenthal
Nadine’s strengths are multidisciplinary and multicultural project/team management as well as the harmonisation and optimisation of business processes in a wide range of areas and countries (14 Business Sectors and 170 countries for the SGS, from agriculture to manufacturing, from publishing to e-commerce). She then developed an extensive knowledge of the high-tech startups ecosystem in French-speaking Switzerland (training, funding, networks) as Programme Manager at venturelab, the CTI national programme for entrepreneurial training and organised numerous thematic conferences. With, she acts as Business Coach and actively supports the Lake Geneva Startup Community.
Carola Schoch
Carola Schoch, Founder of SwissCityBootCamp, can refer to her competent experience in the areas of Sport Management & Technology, Body & Mental Power, and Strategic Teambuilding, Nutrition & Kinesiology. She started the first, official BootCamp in Zurich at the beginning of 2012, with the idea to motivate people to discover the joy of sports outside in nature and to challenge their own limits together in a team in a positive and happy way.
Laurent Sturtz
After ten years spent working as a consultant in strategy for companies Laurent decided to evolve towards the organization of sports events. Laurent graduated the MSA and qualified as a mountain guide before creating his company Avena Event in 2009. When it comes to sport, Laurent is a finisher of hardest trail (UTMB…).. Bike enthusiast, LAURENT has made solo Tour de Madagascar biking, but also traveled to Bolivia, Morocco and Sweden towards the Arctic Circle. Since 2008 LAURENT is also member of the organisation team of the Eco-Trail de Paris, the biggest trail in Europe.
Remi Walbaum
A graduate of Reims Management School and the London Polytechnic, Rémi Walbaum soon turned to entrepreneurship. He created his first company, Axe Communication, in 1989 in order to be part of the big communication and media changes that were happening at the time. With Axe Communication, Rémi created the first interactive booths for the Olympic Museum, organise the content of Swisscom's interactive TV platform, and created the first e-commerce sites of Nestlé and Coca Cola. During that same period, Rémi Walbaum helped to set up the website in 1998, playing an important role in designing the website structure and then in developing the business. From 2002 to 2004 Rémi was managing director of Create Switzerland, an association that aimed to help young people set up a business. So it was quite natural that in 2004 he should join Venturelab, where he coached young entrepreneurs, and then the Ecole hôtelieère de Lausanne in 2005 as Professor of Entrepreneurship for the students in the Master programme. During the same period, he created the Fleur de Pains baker chain in 2005, which he developed into a network of 10 outlets in the Lauanne area,. He is now Campus Development Director of EHL as well as President of GN Holding and CHN SA as well as Prseident of Innovaud, a cantonal initiative to promote the innovation of regional companies.