AISTS Client Team Projects run from the end of February until mid-August and are performed by groups of 3 - 5 participants on a real topic for a real client, culminating in a public presentation across two days.
This year, the 2016 class are working on some of the most diverse briefs presented by the industry. Always a good indication of the priorities and challenges facing sports, this year's topics include measuring sponsorship performance, revenue generation, digital communications, supporting diversity, governance and broadcasting coverage.
Wednesday, 14 September
9.00 - 09.45 Fan’s preferred content on FIBA’s social media platforms
FIBA is looking to maintain and increase customer satisfaction on their social media platforms, with the specific goal of identifying the preferred digital content of basketball and FIBA fans alike. One of the project’s objectives is to analyse and provide insight on best practices through benchmark and competitive analysis.
10.00 - 10.45 Understanding how indoor climbing gyms are managed
Client: International Federation of Sport Climbing
While working on its inclusion to the Olympic Games program, the IFSC is looking to position itself in the untapped indoor sport climbing leisure industry. This project entails mapping of pre-identified indoor climbing centres and the collection of relevant data to provide insights on a potential future network for new IFSC services.
11.15 - 12.00 Best practices in ticketing and merchandising
Client: Union International de Modern Pentathlon
This project focuses on optimising the commercialisation of UIPM’s events, providing an analysis of best practices for event revenue generated through ticketing and onsite merchandise sales that can be implemented at World Championships and World Cups. The project objective is to compare UIPM event commercial processes and performance metrics to best practices from other sporting events.
13.00 - 13.45 assessing diversity & anti-discrimination in football
In October 2015, FIFA delivered a Good Practice Guide on diversity and anti-discrimination for its member associations. FIFA would like to further this initiative through understanding the best practices in this area through feedback from international experts. This project will support the research and evaluate insights that foster diversity and anti-discrimination in sport and football, specifically.
14.00 - 14.45 Launch of Green Sports Alliance Europe
Client: Green Sports Alliance
The main objective of this project is to support the launch and strategic development of the new organisation, creating a European platform for sustainable sports: Green Sports Alliance Europe. The mission of this platform is to leverage the cultural and market influence of sports to promote healthy, sustainable communities where we live and play. Project activities include: researching and examining the role of sustainability in sport, categorising potential headquarter locations, developing a working business model for the organisation, and assisting with administrative tasks, such as structuring a working governance system.
15.15 - 16.00 Benchmark of new tools and key performance indicators to measure sponsorship performance and return on investment
Client: CAA Eleven
CAA Eleven is UEFA’s exclusive agent responsible for selling, managing and servicing all the commercial rights to UEFA’s national team competitions. The project involves identifying the rationale behind an investment in sponsorship versus other promotional tools, defining the average sponsorship package and identifying possible new KPIs to measure sponsorship performance and ROI in the future.
Thursday, 15 September
9.00 - 09.45 UIAA Governance Framework Review
Client: International Climbing and Mountaineering Federation
The objective of this project is to align UIAA’s governance model with the Universal Governance Guidelines of the International Olympic Committee. To have an encompassing governance model, the UIAA have identified 11 key governance areas missing from their present set of documented regulations, including Conflict of Interest, Code of Ethics and Fairness and Fairplay.
10.00 - 10.45 Closed Presentation
11.15 - 12.00 Closed Presentation
13.00 - 13.45 identify the market segmentation of the amateur tennis market for a new generation of courts
Technis is a start-up company creating smart tennis courts. In the spirit of innovation and of continuously enhancing their services, this project will gather research data on prospective clients, in particular Swiss tennis clubs, as well as gauge the demand for Technis’s new product: the training pad.